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Bye Helmets: Guy
Change your head.
Agency: 1861 United, Milan, Italy
Art Director: Giorgio Cignoni
Copywriter: Luca Beato
Creative Directors: Pino Rozzi, Roberto Battaglia
Photographer: Fulvio Bonavia
Via: ibelieveinadv
Comments
The copy confuses me.
Tyra
I really don't know what to think.
I don't get it. Very lame as far as I think
http://www.picturejockey.com
I think the concept is great. What is the first thing you do when someone throws something at you, or when you need to protect yourself?... You cover you head with your hands. It's an instinctive reaction.
The visual also says expresses how comfortable these helmets are.
The line on the other hand is bad enough to make me vomit a little. Really don't like it.
The image is great!
Line should be: You're safe in our hands.
Maybe "Secured Grip"
cool ads. cool execution.
nice visual concept.
*****the visual is good...u really need to change the tagline..."change your head"???? wat da hell does dat mean???
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