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Comments (38)

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Highest Rated

me thinks's picture
me thinks
Activity Score 722

The image got me. But yes, I would like to tell the agency that please "change your head" of copy.

slim's picture
slim
Activity Score 1047

Where's the third execution with the eunuch?

Dick Huges's picture
Dick Huges
Activity Score 937

If I ever fall from my bike I won't want hands to protect my head.

Ney Frances's picture
Ney Frances
Activity Score 660

hand is a simbol of protection! ok! but the line is laaaaame and stupid!

is there life before death?

ellehcimeo's picture
ellehcimeo
Activity Score 3516

i hope their helmets are stronger than those hands. what a fanciful visual.

pixelbomb1's picture
pixelbomb1
Activity Score 2555

It would actually be cool to have a helmet like that. those hands are oily.

Sincerely,
Arnold Santillan
714-206-2459

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

"You're in good hands." Would have worked better if you ask me.

ellehcimeo's picture
ellehcimeo
Activity Score 3516

briliant darling, just brilliant!

pixelbomb1's picture
pixelbomb1
Activity Score 2555

All State

Sincerely,
Arnold Santillan
714-206-2459

ellehcimeo's picture
ellehcimeo
Activity Score 3516

Hahahahaha! Nice one!

Rabubi's picture
Rabubi
Activity Score 560

Are you serious?
I first thought the line couldn't get worse, but you just proved me wrong.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

fair enough - but how about proving me wrong with a better headline? Doesn't take a genius to criticize someone else's work. If you think the line is terrible, and mine is even worse, you must have a better suggestion? What is it?

chintan ruparel's picture
chintan ruparel
Activity Score 1516

hmm...

~ old habits die hard, older ones never do ~

drizae's picture
drizae
Activity Score 503

Meat helmet.
The photo looks choice though! Go the Mac op!

Fail Harder.

lsadunb's picture
lsadunb
Activity Score 571

Italy is definitely, definitely, the worst advertising country.

fersvax's picture
fersvax
Activity Score 1239

Definitely, definitely, you haven't seen bolivian, venezuelan and peruvian advertising.

FER.

lsadunb's picture
lsadunb
Activity Score 571

I've seen many peruvian nice ads. And that's really impressive considering their economic power. When I mean Italy is the worst advertiser, I mean beetween the big powers. They have lots of money for such advertising shit.

mariayya's picture
mariayya
Activity Score 150

We in Venezuela have great creative talent, you know, we´re getting more and more argentinian and brazilian creative vp´s coming here attracted by our work, wanting to take it out to the street because the problem I believe is that clients here are too square minded.

mariayya's picture
mariayya
Activity Score 150

And about Italy, I think the previous pregnancy test ad is very clever

http://adsoftheworld.com/media/print/hcg_pregnancy_test_question_mark

and we should be very careful when generalizing in criticism.

lsadunb's picture
lsadunb
Activity Score 571

Alucinea,

Even if that ad was good (and it's not, in my opinion), I would not change my idea about Italy poor work. They should do lots of good stuff considering their money power. I've seen one nice movie from Italy (Gold Lion last year), so I am not being bad with them...

addyhoch10's picture
addyhoch10
Activity Score 2592

i kinda like the hands visual and it would definitely work much better with pauly's line.
then again this hand helmet doesn't look comfortable, it seems to exert high pressure on the head.

focus group's picture
focus group
Activity Score 146

Italy.

Nthngmn's picture
Nthngmn
Activity Score 626

Night-terror inducing

slim's picture
slim
Activity Score 1047

Cobras!! Cobras!!!!!

kandi's picture
kandi
Activity Score 204

With Paul's line i get it, with this line it takes awhile more. Like the visual tho, a bit freaky. should do a full-face helmet.

1983's picture
1983
Activity Score 148

hey fersvax what do you mean about
"you haven't seen bolivian, venezuelan and peruvian advertising"

me thinks's picture
me thinks
Activity Score 722

The image got me. But yes, I would like to tell the agency that please "change your head" of copy.

Rog's picture
Rog
Activity Score 6082

Agreed, methinks.

Maybe hands in boxing gloves?

Headline is just wrong.

Change your attitude? Change you mind?

Maybe something's lost in translation. Capice?

>>>> That's not an ad. THIS is an ad.

crackerjack's picture
crackerjack
Activity Score 20

nice retouching, but what's the idea??
from the thumbnail i thought it was for a "customised fit",
or something like that..?

Rabubi's picture
Rabubi
Activity Score 560

I think the concept is great. What is the first thing you do when someone throws something at you, or when you need to protect yourself?... You cover you head with your hands. It's an instinctive reaction.
The visual also says expresses how comfortable these helmets are.

The line on the other hand is bad enough to make me vomit a little. Really don't like it.

Disco Munky's picture
Disco Munky
Activity Score 3890

I get it. The hands are unscrewing the head. Hence the line....

Doin' it for the points

slim's picture
slim
Activity Score 1047

Hey 'Guy in the Bushes'. Welcome back, albeit under a new name. Hope this time round works out better for you. ; )

Disco Munky's picture
Disco Munky
Activity Score 3890

You and me both

Doin' it for the points

ellehcimeo's picture
ellehcimeo
Activity Score 3516

You do still have the photo don't you?

Disco Munky's picture
Disco Munky
Activity Score 3890

Hell Yeah.

Doin' it for the points

atulspande's picture
atulspande
Activity Score 180

great visual quite appeling but line is gharrrrrrrrrrrrrrrrrr !!

bknowlden's picture
bknowlden
Activity Score 3647

Absolutely gorgeous art direction.

milind_kambli's picture
milind_kambli
Activity Score 41

Simple and nice idea!

Guest's picture
Guest

The idea is brilliant and doesn't matter where it creat

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