Change your head.
Agency: 1861 United, Milan, Italy
Art Director: Giorgio Cignoni
Copywriter: Luca Beato
Creative Directors: Pino Rozzi, Roberto Battaglia
Photographer: Fulvio Bonavia
Via: ibelieveinadv
Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more
On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!
Comments
Where's the third execution with the eunuch?
If I ever fall from my bike I won't want hands to protect my head.
hand is a simbol of protection! ok! but the line is laaaaame and stupid!
is there life before death?
i hope their helmets are stronger than those hands. what a fanciful visual.
It would actually be cool to have a helmet like that. those hands are oily.
Sincerely,
Arnold Santillan
714-206-2459
"You're in good hands." Would have worked better if you ask me.
briliant darling, just brilliant!
All State
Sincerely,
Arnold Santillan
714-206-2459
Hahahahaha! Nice one!
Are you serious?
I first thought the line couldn't get worse, but you just proved me wrong.
fair enough - but how about proving me wrong with a better headline? Doesn't take a genius to criticize someone else's work. If you think the line is terrible, and mine is even worse, you must have a better suggestion? What is it?
hmm...
~ old habits die hard, older ones never do ~
Meat helmet.
The photo looks choice though! Go the Mac op!
Fail Harder.
Italy is definitely, definitely, the worst advertising country.
Definitely, definitely, you haven't seen bolivian, venezuelan and peruvian advertising.
FER.
I've seen many peruvian nice ads. And that's really impressive considering their economic power. When I mean Italy is the worst advertiser, I mean beetween the big powers. They have lots of money for such advertising shit.
We in Venezuela have great creative talent, you know, we´re getting more and more argentinian and brazilian creative vp´s coming here attracted by our work, wanting to take it out to the street because the problem I believe is that clients here are too square minded.
And about Italy, I think the previous pregnancy test ad is very clever
http://adsoftheworld.com/media/print/hcg_pregnancy_test_question_mark
and we should be very careful when generalizing in criticism.
Alucinea,
Even if that ad was good (and it's not, in my opinion), I would not change my idea about Italy poor work. They should do lots of good stuff considering their money power. I've seen one nice movie from Italy (Gold Lion last year), so I am not being bad with them...
i kinda like the hands visual and it would definitely work much better with pauly's line.
then again this hand helmet doesn't look comfortable, it seems to exert high pressure on the head.
Italy.
Night-terror inducing
Cobras!! Cobras!!!!!
With Paul's line i get it, with this line it takes awhile more. Like the visual tho, a bit freaky. should do a full-face helmet.
hey fersvax what do you mean about
"you haven't seen bolivian, venezuelan and peruvian advertising"
The image got me. But yes, I would like to tell the agency that please "change your head" of copy.
Agreed, methinks.
Maybe hands in boxing gloves?
Headline is just wrong.
Change your attitude? Change you mind?
Maybe something's lost in translation. Capice?
>>>> That's not an ad. THIS is an ad.
nice retouching, but what's the idea??
from the thumbnail i thought it was for a "customised fit",
or something like that..?
I think the concept is great. What is the first thing you do when someone throws something at you, or when you need to protect yourself?... You cover you head with your hands. It's an instinctive reaction.
The visual also says expresses how comfortable these helmets are.
The line on the other hand is bad enough to make me vomit a little. Really don't like it.
I get it. The hands are unscrewing the head. Hence the line....
Doin' it for the points
Hey 'Guy in the Bushes'. Welcome back, albeit under a new name. Hope this time round works out better for you. ; )
You and me both
Doin' it for the points
You do still have the photo don't you?
Hell Yeah.
Doin' it for the points
great visual quite appeling but line is gharrrrrrrrrrrrrrrrrr !!
Absolutely gorgeous art direction.
--
brandon
www.brandonknowlden.com
Simple and nice idea!
The idea is brilliant and doesn't matter where it creat
Post new comment