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38 comments

slim's picture
slim
1047 pencils

Where's the third execution with the eunuch?

Dick Huges's picture
Dick Huges
939 pencils

If I ever fall from my bike I won't want hands to protect my head.

Ney Frances's picture
Ney Frances
660 pencils

hand is a simbol of protection! ok! but the line is laaaaame and stupid!

is there life before death?

ellehcimeo's picture
ellehcimeo
3522 pencils

i hope their helmets are stronger than those hands. what a fanciful visual.

pixelbomb1's picture
pixelbomb1
2555 pencils

It would actually be cool to have a helmet like that. those hands are oily.

Sincerely,
Arnold Santillan
714-206-2459

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

"You're in good hands." Would have worked better if you ask me.

ellehcimeo's picture
ellehcimeo
3522 pencils

briliant darling, just brilliant!

pixelbomb1's picture
pixelbomb1
2555 pencils

All State

Sincerely,
Arnold Santillan
714-206-2459

ellehcimeo's picture
ellehcimeo
3522 pencils

Hahahahaha! Nice one!

Rabubi's picture
Rabubi
560 pencils

Are you serious?
I first thought the line couldn't get worse, but you just proved me wrong.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

fair enough - but how about proving me wrong with a better headline? Doesn't take a genius to criticize someone else's work. If you think the line is terrible, and mine is even worse, you must have a better suggestion? What is it?

chintan ruparel's picture
chintan ruparel
1516 pencils

hmm...

~ old habits die hard, older ones never do ~

drizae's picture
drizae
503 pencils

Meat helmet.
The photo looks choice though! Go the Mac op!

Fail Harder.

lsadunb's picture
lsadunb
575 pencils

Italy is definitely, definitely, the worst advertising country.

fersvax's picture
fersvax
1237 pencils

Definitely, definitely, you haven't seen bolivian, venezuelan and peruvian advertising.

FER.

lsadunb's picture
lsadunb
575 pencils

I've seen many peruvian nice ads. And that's really impressive considering their economic power. When I mean Italy is the worst advertiser, I mean beetween the big powers. They have lots of money for such advertising shit.

mariayya's picture
mariayya
150 pencils

We in Venezuela have great creative talent, you know, we´re getting more and more argentinian and brazilian creative vp´s coming here attracted by our work, wanting to take it out to the street because the problem I believe is that clients here are too square minded.

mariayya's picture
mariayya
150 pencils

And about Italy, I think the previous pregnancy test ad is very clever

http://adsoftheworld.com/media/print/hcg_pregnancy_test_question_mark

and we should be very careful when generalizing in criticism.

lsadunb's picture
lsadunb
575 pencils

Alucinea,

Even if that ad was good (and it's not, in my opinion), I would not change my idea about Italy poor work. They should do lots of good stuff considering their money power. I've seen one nice movie from Italy (Gold Lion last year), so I am not being bad with them...

addyhoch10's picture
addyhoch10
2592 pencils

i kinda like the hands visual and it would definitely work much better with pauly's line.
then again this hand helmet doesn't look comfortable, it seems to exert high pressure on the head.

focus group's picture
focus group
146 pencils

Italy.

Nthngmn's picture
Nthngmn
626 pencils

Night-terror inducing

slim's picture
slim
1047 pencils

Cobras!! Cobras!!!!!

kandi's picture
kandi
204 pencils

With Paul's line i get it, with this line it takes awhile more. Like the visual tho, a bit freaky. should do a full-face helmet.

1983's picture
1983
148 pencils

hey fersvax what do you mean about
"you haven't seen bolivian, venezuelan and peruvian advertising"

me thinks's picture
me thinks
722 pencils

The image got me. But yes, I would like to tell the agency that please "change your head" of copy.

Rog's picture
Rog
6094 pencils

Agreed, methinks.

Maybe hands in boxing gloves?

Headline is just wrong.

Change your attitude? Change you mind?

Maybe something's lost in translation. Capice?

>>>> That's not an ad. THIS is an ad.

crackerjack's picture
crackerjack
20 pencils

nice retouching, but what's the idea??
from the thumbnail i thought it was for a "customised fit",
or something like that..?

Rabubi's picture
Rabubi
560 pencils

I think the concept is great. What is the first thing you do when someone throws something at you, or when you need to protect yourself?... You cover you head with your hands. It's an instinctive reaction.
The visual also says expresses how comfortable these helmets are.

The line on the other hand is bad enough to make me vomit a little. Really don't like it.

Disco Munky's picture
Disco Munky
3900 pencils

I get it. The hands are unscrewing the head. Hence the line....

Doin' it for the points

slim's picture
slim
1047 pencils

Hey 'Guy in the Bushes'. Welcome back, albeit under a new name. Hope this time round works out better for you. ; )

Disco Munky's picture
Disco Munky
3900 pencils

You and me both

Doin' it for the points

ellehcimeo's picture
ellehcimeo
3522 pencils

You do still have the photo don't you?

Disco Munky's picture
Disco Munky
3900 pencils

Hell Yeah.

Doin' it for the points

atulspande's picture
atulspande
182 pencils

great visual quite appeling but line is gharrrrrrrrrrrrrrrrrr !!

bknowlden's picture
bknowlden
3647 pencils

Absolutely gorgeous art direction.

milind_kambli's picture
milind_kambli
41 pencils

Simple and nice idea!

Guest's picture
Guest

The idea is brilliant and doesn't matter where it creat

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