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Buy Kiwi Made: Esther James
Advertising Agency: M&C Saatchi, Wellington, New Zealand
Creative Director: Jeremy Southern
Art Director: Mark Anstis
Typographer: Len Cheeseman
Copywriters: Jeremy Southern, Marianne Harvey
Designer: Hayden Doughty
Illustrator: Ev Purdie
Account Director: Greg Forsythe
Account Manager: Claire Dooney
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I'll read just about anything about New Zealand but I had to draw the line here.
P.S. Esther should have taken this ad along on her trek. It would have helped pass the time.
Some lovely typography there Cheeseman.
Truthfully, I didn't feel engaged by this one. I wanted to like it. I like my long copy ads. But somehow this wasn't smart enough. I felt like I was reading a text book in grade 8 social science. I hated grade 8 social science.