12 comments

Mo's picture
Mo
648 pencils

Hmmm....is this boot from PS2 ? ... ;-) . :D . :-\

MADE in the USA's picture
MADE in the USA
434 pencils

This campaign has good message delivery, nicely done.
\ ; )

Mabakima's picture
Mabakima
84 pencils

While I get the point and the visuals are intriguing, I still want to see the boots. Yes, they're Buttero. Yes, they're handcrafted. But I still want to see them. Or is it because these boots are made by Buttero, you don't have to see them anymore as for sure they'll be chic? Hmmm...I don't think so.

ivan's picture
ivan

You want to see the boots. Next time you see the signage Buttero in a mall, you will check it out. The ad did the job.

Ivan Raszl, admin of AotW

Mabakima's picture
Mabakima
84 pencils

No, Ivan, next time I'll be in a mall, I would've probably forgotten all about Buttero. I'd be watching a movie while munching on a burger. If I saw the boots, it would probably be a good reason to drag myself to the mall to check it out. Fashion taps into the emotion. In this case, it doesn't.

Jablai's picture
Jablai
47 pencils

Ha..ha..ha.. Smart answer...

pindaro's picture
pindaro
526 pencils

This is an oxymoron, these are "machines" with human parts!

Then they should be like 49% "hand" crafted, if it was 101% the whole machine would be made out of flesh and bone.

Nice photo though.

Andrei.'s picture
Andrei.
12 pencils

I think the whole idea is that depite the denomination of '100% handcrafted' the manufacture of leather boots still implies the use of some machinery like for sewing,polishing etc. Buttero claims that even sewing,polishing and other processes are done by hand or as good as. This would make they're products '101% handcrafted'...

MADE in the USA's picture
MADE in the USA
434 pencils

One of the things marketing has difficulty overcoming --- You are not likely the key demographic if you forget the boots before you go to the Mall. You’re not “motivated” by the brand enough to remember it.

Thanks whitespace, I went to the Google search page and while looking around I actually bought a pair of these Buttero‘s: (http://216.74.138.233/images/barneys/product/1_60447_TH.jpg)
I think they’ll look good under my Levi’s while I’m headed down the highway on the Motorcycle.
(Impulse buy).
\ ; )

wanker@adsoftheworld.com's picture
wanker@adsofthe...
6 pencils

It's true. I totally agree with this explanation.

Joe76's picture
Joe76
772 pencils
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