Butterfly Tourism: Jordan
Jordan. Discover another you.
Advertising Agency: Propaganda, Buchares, Romania
Creative Director: Andrei Tripsa
Art Director: Monica Stanescu
Copywriter: Adrian Albu
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10 Comments
This has totally lost me...It doesn't even use the same letters oh dear....not very good series I think.
All the same letters are used.
Yeah, and? What are they trying to say to me? I'm totally lost, like most people here. So maybe that's the aim, confusing as many people as possible?
no good | Good? No
Always try to be unique even when forced to conform.
Perfect way to put it. What does it mean when someone's comment on an ad is far better than the ad itself?
What an anomaly...
well it's not that difficult: they're anagramming Romanian names turning them into foreign names (and, specifically, into names from the countries they're promoting). So "discover another you" means that, with the same letters, a Romanian is changed into a native Cuban, Thai, etc... I think it quite gets to the point.
its a complicated ad. but i find this pretty much understandable than others.. Adrian is normal english name and Naadir is the Muslim name as Jordan is a Arab country.
The_guest is right I think, these are not as bad as they seem at first sight - you'll get know and identify with their culture so deep you will turn into Raul, Naadir etc. But still this letter-mixing method is not inspiring enough even if the thought is pretty much there.
i did understand the idea, and let me tell you that english is not my first language, i think that the ones that didnt quiet understand the message, has some serious problem, lol :P...
Maybe it hat nothing to do with english language, but my point is that you can easily figure out the idea =]