We never make enough time for vintage, gloss, exhibitions, pleasure, lingerie, tai chi and marmalade.
The sky is made up of serious words or expressions used in the news, from everyday news stories to articles on society suffering, local stabbed, corruption, climate change, crime wave, spending power goes down, 6 dead this week-end...

Advertising Agency: Australie, France
Creative Directors: Claire Ravut, Stéphane Renaudat
Art Director: Guillaume Quere
Copywriter: Céline Lescure
Illustrator: Jean Spezial
Photographer: Jérémy Dangerfield
Art buyer: Marie Moulin

April, 2007


bigbadfatmadafaka's picture
486 pencils

i love how this looks.

TheVinchiFish's picture
86 pencils

Well insightful... Wow art direction... for literal...

otto54's picture
381 pencils

Great artirection but the idea is a little bit booooooring...

jennywhx's picture
1142 pencils

How long they used to make this ad? How many layers man? for the effort i will clap.
but don't u think the white butterfly with pink text is a bit out from the whole thing?

Beatboxer's picture
1517 pencils

I kind of like the concept. Not in the top, but that'll do.

Once again, like you fellows, i clap for the art direction. Beautiful!

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