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9 comments

sadhanasahaye's picture
sadhanasahaye
6 pencils

very smart!

certaintly's picture
certaintly
4060 pencils

smart product. err, interesting product.

the ad is ok.

kleenex's picture
kleenex
28016 pencils

good ad.

monoliz's picture
monoliz
1326 pencils

what's the point

certaintly's picture
certaintly
4060 pencils

just to demonstrate the product's unique selling point: the fact that it's foldable.

monoliz's picture
monoliz
1326 pencils

oh i see. just promoting feature of product. no benefit or insight

certaintly's picture
certaintly
4060 pencils

exactly.
i think it's fine to do that when youre introducing a new product.

once the product is established and known, then is when you can do more profound ads.
otherwise (imo) if you try to introduce a new product with insights and messages, people get confused cus they dont even know what the feature is.

you have to explain it AND tell the benefit AND use an insight, and the ad would just get confusing.

DesignDine's picture
DesignDine
1316 pencils

Sometimes people just emphasise too much on the visuals. old school strategies shouldn't be forgotten.

apuorva's picture
apuorva
104 pencils

i agree with certainly.... not every product requires emotional benefit communication....

considering the unique feature of this shoe also at an introductory stage, it is a smart ad

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