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Fold me up

Published/Aired: 
April 2013
Description: 

Fold me up buttercup.
The original fold up shoe.

Print advertisment created by Creative Factor, South Africa for Buttercup, within the category: Fashion.

Advertising Agency: Creative Factor, Durban, South Africa
Creative Director: Yogan Pillay
Art Director: Dane Mellem
Copywriter: Yogan Pillay
Illustrator: Carl Pretz

Comments (9)

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Highest Rated

DesignDine's picture
DesignDine
Activity Score 1313

Sometimes people just emphasise too much on the visuals. old school strategies shouldn't be forgotten.

sadhanasahaye's picture
sadhanasahaye
Activity Score 6

very smart!

certaintly's picture
certaintly
Activity Score 3994

smart product. err, interesting product.

the ad is ok.

kleenex's picture
kleenex
Activity Score 45874

good ad.

monoliz's picture
monoliz
Activity Score 1304

what's the point

certaintly's picture
certaintly
Activity Score 3994

just to demonstrate the product's unique selling point: the fact that it's foldable.

monoliz's picture
monoliz
Activity Score 1304

oh i see. just promoting feature of product. no benefit or insight

certaintly's picture
certaintly
Activity Score 3994

exactly.
i think it's fine to do that when youre introducing a new product.

once the product is established and known, then is when you can do more profound ads.
otherwise (imo) if you try to introduce a new product with insights and messages, people get confused cus they dont even know what the feature is.

you have to explain it AND tell the benefit AND use an insight, and the ad would just get confusing.

DesignDine's picture
DesignDine
Activity Score 1313

Sometimes people just emphasise too much on the visuals. old school strategies shouldn't be forgotten.

apuorva's picture
apuorva
Activity Score 100

i agree with certainly.... not every product requires emotional benefit communication....

considering the unique feature of this shoe also at an introductory stage, it is a smart ad

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