Butch dog food: Cat

Advertising Agency: Saatchi & Saatchi New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Director: Icaro Doria
Art Director: Matt Swinburne
Retouchers: Dan Liao, Nick Smith, Nick Browne
Copywriter: Helen Steemson
Account Director: James Polhill
Via: bestadsontv

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SX's picture

Could anyone explain why this would works. Except the fact that okay it is trying to communicate that inside every dog bite there's so-called dog fave's thing to go for (postman, balls, and cats).

But... ugh... does the owner of the pet would buy this for the pet, seriously?

ivan's picture

It's a metaphor. It's not meant to be literal.

Ivan Raszl, admin of AotW

tomqueiroz's picture
4 pencils

Ivan, our friend don´t have a dog. lol. Funny!

120 pencils

Cats,postmen,balls must come up more clearly, it's becoming tough to get the ad without the line mentioning above the ad!!!!!!!!!!!!

Guest commenter's picture
Guest commenter

I won't buy it for my dog...

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