Butch Bakery: Genetics

We don't pass down a family recipe because two men can't reproduce.

Advertising Agency: readybreak, New York, USA
Creative Director: Lucas Shanks
Copywriter: Lucas Shanks
Photographer: Michael Tsang
Published: 2010


Guest's picture

Nice ad's but the art direction lets it down. The scene is too contrived but more so because i've seen nice copy 'set' in amongst a scene so many times before it hurts.

razorsharp creative's picture
razorsharp creative
186 pencils

I give 6 stars for the overall campaign. A few of these were sub six, a few a bit more...it seems they were close but missed the mark a bit.

-Richard Todd Aguayo (razorsharp creative)

sloppy4's picture
1494 pencils

i'd like these more if the name of the agency wasn't "ready, break!"

Guest's picture

This headline makes me think the guys at Butch Bakery are gay, which if I'm not mistaken, is far from the brand's image.

Dzsoi's picture
6386 pencils


Guest's picture

why is this good? it sure doesn't make me want to visit this bakery, or even eat anything from it

CuriousPencil's picture
4227 pencils

I'm in agreement about the headline, and even the name. Straight men handed a box that said 'butch bakery' would, I imagine, run a country mile before associating themselves with it. But it seems they're not a gay bakery, though still very successful. Really though, they *have* to be aware of the signals all over this campaign. Right?

Guest's picture

I'm not sure about the rest of the world but here in Australia butch is usually refering to gay females, not gay males making the copy of this one more odd.
A couple of these were quite witty, but the typography and fake looking cakes let them down in general.

Cheerriiee's picture
952 pencils

so are they saying,a gay family makes this cupcakes..?

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