Crossing paths with the best for 60 years of achievement in China.
Buspak – Hong Kong’s leading bus advertising agency – proudly celebrates National Day.
Advertising Agency: JWT Hong Kong
Creative Directors: Steven Lee, William Tsang, Ming Chan
Art Directors: Ming Chan, Thomas Chung, Bobby Chan
Copywriters: Kennex Ma, Steven Lee
Illustrator: Anton
Print Production: Jimmy Pong
Client Service: Dennis Lam, Claudia Tsang
Published: September 2009
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Comments
Appealing, but I was expecting a sneakers ad, lol!
.: look for the green giant on the label :.
First I couldn't see what's the deal with this sneaker like thing! But when closer look and I was like wow!!! It's pretty good art work and indeed "Bird's Nest" made of road is indeed symbolic to China and Hong Kong itself. Good work. Love it!!! ;-)
just like a shoe
very well done, but I still can't get why it looks like a sneaker
24/7 Instant Human Translation:
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very nice image..
| Everartz |
why its sneaker, Can anybody tell us?
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
exceptional! flatters audience intellect and current knowledge.
I rethought, may be they supposed sneaker to walk through for National Day but STILL CONFUSED even with my own opinion. lol
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
it is not sneakers , the thing represents a popular building in Hong knog i dont recollect its name .
more over i have seen a very similar ad for a GPS network. it was a ball of confused roads like this one and the copy reading ' lets u find ur way anywhere' .
I think you all forgot about the Bird's Nest in Beijing, the main stadium for the Olympics:
http://www.vancouver.com/static/stored_images/341_500x330.beijing%20bi...
tho image you have provided helps to get this ad better, but still this image doesn't resemble that building that much, moreover it looks like a sneaker
tho art and Idea is ok, but resemblance with sneaker is somewhat awkward
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~ Quite obviously, I have gathered no moss ! ~
Good Art
Don´t get it. Only see a shoe.
c`mmon guys, where's the shoe??? thats the "bird's nest" made of road
mrckais
I'm so discombombulated rite now.
Stereotyping!!!! is the bird nest of china - Where they host the olympic.
Nice Art! They are celebrating China's National Day!!!!!!!!!!
Where have you people been? It's the Bird's Nest Stadium.
"bus advertising agency"? Is there a Trampak, Taxipak department too?
art direction could be better... bird nest? couldn't see that.
i understand that the ad is specific to chinese people, and they will be more likely to get the idea. but we have also seen bird nests before. this looks like a sneaker... that's why art direction could be better.
------They are celebrating China's National Day!!!!!!!!!!
This sentence is correct
@gravity and everyone saying the shape on the ad is a shoe:
"Bird's Nest" is the NAME of that building (stadium). It is not supposed to be shaped like an actual nest, the architecture resembles that of a nest.
The Bird's Nest was built for the 2008 Beijing Olympics.
Advertisers are supposed to have a general panorama of the world and have up-to-date references to do a good job. Where have you been hiding!? turn your TVs on every other day, it won't do you any harm to watch the news.
鸟巢~~
ITS NOT A SHOE! ITS BIRDS NEST PEOPLE!
Bird's Nest Stadium? 2008 Beijing Olypics?
It's just a year ago people.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).