Buspak: Nest
Crossing paths with the best for 60 years of achievement in China.
Buspak – Hong Kong’s leading bus advertising agency – proudly celebrates National Day.
Advertising Agency: JWT Hong Kong
Creative Directors: Ming Chan
Art Directors: Ming Chan, Thomas Chung, Bobby Chan
Copywriters: Steven Lee
Illustrator: Anton
Print Production: Jimmy Pong
Client Service: Dennis Lam, Claudia Tsang
Published: September 2009
23 Comments
Appealing, but I was expecting a sneakers ad, lol!
.: look for the green giant on the label :.
First I couldn't see what's the deal with this sneaker like thing! But when closer look and I was like wow!!! It's pretty good art work and indeed "Bird's Nest" made of road is indeed symbolic to China and Hong Kong itself. Good work. Love it!!! ;-)
just like a shoe
very well done, but I still can't get why it looks like a sneaker
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very nice image..
| Everartz |
why its sneaker, Can anybody tell us?
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
exceptional! flatters audience intellect and current knowledge.
I rethought, may be they supposed sneaker to walk through for National Day but STILL CONFUSED even with my own opinion. lol
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
it is not sneakers , the thing represents a popular building in Hong knog i dont recollect its name .
more over i have seen a very similar ad for a GPS network. it was a ball of confused roads like this one and the copy reading ' lets u find ur way anywhere' .
I think you all forgot about the Bird's Nest in Beijing, the main stadium for the Olympics:
http://www.vancouver.com/static/stored_images/341_500x330.beijing%20bi...
http://jackmancer.com/
http://twitter.com/jackmancer/
tho image you have provided helps to get this ad better, but still this image doesn't resemble that building that much, moreover it looks like a sneaker
tho art and Idea is ok, but resemblance with sneaker is somewhat awkward
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~ Quite obviously, I have gathered no moss ! ~
Good Art
Don´t get it. Only see a shoe.
c`mmon guys, where's the shoe??? thats the "bird's nest" made of road
mrckais
I'm so discombombulated rite now.
Stereotyping!!!! is the bird nest of china - Where they host the olympic.
Nice Art! They are celebrating China's National Day!!!!!!!!!!
Where have you people been? It's the Bird's Nest Stadium.
art direction could be better... bird nest? couldn't see that.
i understand that the ad is specific to chinese people, and they will be more likely to get the idea. but we have also seen bird nests before. this looks like a sneaker... that's why art direction could be better.
------They are celebrating China's National Day!!!!!!!!!!
This sentence is correct
@gravity and everyone saying the shape on the ad is a shoe:
"Bird's Nest" is the NAME of that building (stadium). It is not supposed to be shaped like an actual nest, the architecture resembles that of a nest.
The Bird's Nest was built for the 2008 Beijing Olympics.
Advertisers are supposed to have a general panorama of the world and have up-to-date references to do a good job. Where have you been hiding!? turn your TVs on every other day, it won't do you any harm to watch the news.
鸟巢~~
ITS NOT A SHOE! ITS BIRDS NEST PEOPLE!
Bird's Nest Stadium? 2008 Beijing Olypics?
It's just a year ago people.
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).