Buspak: Nest

Crossing paths with the best for 60 years of achievement in China.
Buspak – Hong Kong’s leading bus advertising agency – proudly celebrates National Day.

Advertising Agency: JWT Hong Kong
Creative Directors: Ming Chan
Art Directors: Ming Chan, Thomas Chung, Bobby Chan
Copywriters: Steven Lee
Illustrator: Anton
Print Production: Jimmy Pong
Client Service: Dennis Lam, Claudia Tsang
Published: September 2009

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23 comments

PERP's picture
PERP
433 pencils

Appealing, but I was expecting a sneakers ad, lol!

.: look for the green giant on the label :.

prasanno's picture
prasanno
102 pencils

First I couldn't see what's the deal with this sneaker like thing! But when closer look and I was like wow!!! It's pretty good art work and indeed "Bird's Nest" made of road is indeed symbolic to China and Hong Kong itself. Good work. Love it!!! ;-)

Guest's picture
Guest

just like a shoe

CopyRight's picture
CopyRight
715 pencils

very well done, but I still can't get why it looks like a sneaker

everartz's picture
everartz
7611 pencils

very nice image..

| Everartz |

munirgee's picture
munirgee
454 pencils

why its sneaker, Can anybody tell us?

pulautikus's picture
pulautikus
118 pencils

exceptional! flatters audience intellect and current knowledge.

munirgee's picture
munirgee
454 pencils

I rethought, may be they supposed sneaker to walk through for National Day but STILL CONFUSED even with my own opinion. lol

Guest's picture
Guest

it is not sneakers , the thing represents a popular building in Hong knog i dont recollect its name .

more over i have seen a very similar ad for a GPS network. it was a ball of confused roads like this one and the copy reading ' lets u find ur way anywhere' .

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I think you all forgot about the Bird's Nest in Beijing, the main stadium for the Olympics:
http://www.vancouver.com/static/stored_images/341_500x330.beijing%20bi...

rolling.stone's picture
rolling.stone
2740 pencils

tho image you have provided helps to get this ad better, but still this image doesn't resemble that building that much, moreover it looks like a sneaker

tho art and Idea is ok, but resemblance with sneaker is somewhat awkward

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~ Quite obviously, I have gathered no moss ! ~

Brain-Art's picture
Brain-Art
1101 pencils

Good Art

silvi's picture
silvi
4172 pencils

Don´t get it. Only see a shoe.

mrckais's picture
mrckais
415 pencils

c`mmon guys, where's the shoe??? thats the "bird's nest" made of road

mrckais

Guest's picture
Guest

I'm so discombombulated rite now.

Dadaism's picture
Dadaism
161 pencils

Stereotyping!!!! is the bird nest of china - Where they host the olympic.

Nice Art! They are celebrating China's National Day!!!!!!!!!!

Guest's picture
Guest

Where have you people been? It's the Bird's Nest Stadium.

gravity's picture
gravity
181 pencils

art direction could be better... bird nest? couldn't see that.

i understand that the ad is specific to chinese people, and they will be more likely to get the idea. but we have also seen bird nests before. this looks like a sneaker... that's why art direction could be better.

leng160123's picture
leng160123
4 pencils

------They are celebrating China's National Day!!!!!!!!!!

This sentence is correct

Guest's picture
Guest

@gravity and everyone saying the shape on the ad is a shoe:
"Bird's Nest" is the NAME of that building (stadium). It is not supposed to be shaped like an actual nest, the architecture resembles that of a nest.
The Bird's Nest was built for the 2008 Beijing Olympics.
Advertisers are supposed to have a general panorama of the world and have up-to-date references to do a good job. Where have you been hiding!? turn your TVs on every other day, it won't do you any harm to watch the news.

rockfive's picture
rockfive
44 pencils

鸟巢~~

Guest's picture
Guest

ITS NOT A SHOE! ITS BIRDS NEST PEOPLE!

Migzter13's picture
Migzter13
973 pencils

Bird's Nest Stadium? 2008 Beijing Olypics?
It's just a year ago people.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

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