Burton Snowboards: Lifelines
Advertising Agency: FP7, Dubai, UAE
Creative Director: Marc Lineveldt
Art Director: Matthew Jones
Copywriter: Vincent Fichard
Released: March 2007
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20 Comments
Was it print on paper? I found it's crimped there
alors fichard on va cachetonner à Dubai?
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LOL! Probablement pas. Bon catch.
Nope. Doesn't work for me.
Poor, poor Burton. Blowing their money away on crap like this...
ok you are talking Burton here ........ok now whats snow doing in dubai???
The man who stops advertising to save money is like the man who stops the clock to save time
Wait...aren't they the foolish horrible-with-money bastards who built an indoor snow dome, a tower that looks like a pirate sail, and an apartment building basically balanced on a stick rather than make any sort of wise or even logical economic decisions?
Nothing like a racial tirade to make everyone feel uncomfortable.
Not trying to be racist AlphaHawk, but they definitely could have invested their government money a little bit more wisely.
Damn, I don't have a love line!
neither do i.. bad news for my girlfriend i guess.
"Honey, I just saw this snowboard ad and - I have to tell you - it's over!"
Very different idea. so so art direction.
"Everyday is one short life"
www.erhanali.blogspot.com/
dubai again?
There are good ski resorts in Lebanon, and some of the best mountains for snowboarding in the World are in Iran, which is two hours away from Dubai, the hub of the Middle East, and yes there's Ski-Dubai, where the burton pro team have shot a video and passed by twice last year.
Where's the line for death?
Its not an attractive ad, i wont by Burton snowboards... its supposed to be a fun brand.
Very boring.
DONDE ESTA LA ADRENALINA DE LA EXPERIENCIA.
"Aquí también se opina en español y em português".
"no silencies lo que no sabes expresar".
It works on me and I'm the target audience! I love it :) I'd buy Burton
Burton is well known enought that all they have to do is make an add, any add, and it reinforces their whole image.
They possibly could have made their logo a bit bigger, but I think the add is more about the love of boarding 'sponsored by Burton' than for Burton to advertise themselves, they don't need to get their brand out there. It's everywhere.