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Published/Aired: 
September 2009
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Description: 

These three consecutive half page ads, via Gatecrasher, Perth, appear in a poker magazine. The reader is invited to lift the corner of the page to check his hand. The high risk / high reward hand is positioned with the line - 'Are you in?' and is set up to appeal to the professional poker player and to make him/her think. On turning the page, the reader is presented with the details for the upcoming Western Classic Poker Championships being held at Burswood Casino, Perth.

Advertising Agency: Gatecrasher Advertising, Perth, Australia

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I bookmarked this link. Thank you for good job!,

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