Burswood Entertainment Complex: Sneak Peek

These three consecutive half page ads, via Gatecrasher, Perth, appear in a poker magazine. The reader is invited to lift the corner of the page to check his hand. The high risk / high reward hand is positioned with the line - 'Are you in?' and is set up to appeal to the professional poker player and to make him/her think. On turning the page, the reader is presented with the details for the upcoming Western Classic Poker Championships being held at Burswood Casino, Perth.

Advertising Agency: Gatecrasher Advertising, Perth, Australia
Creative Directors: Adam Barker, Lori Canalini
Creatives: John Barton, Jadranko Silic, Stefan Langton

Comments

Guest | Fri, 2009-09-04 00:18

Nice. Minor comment. Would've been better as a full page spread. So you can get a more of the table in the shot.

97 pencils

G¨B | Fri, 2009-09-04 06:54

Cool.

Guest | Fri, 2009-09-04 08:14

I think it is a full-page spread, isn't it?

184 pencils

yctham | Sat, 2009-09-05 13:00

Note the bottom right photo. It's half page ad. =)

Guest | Fri, 2009-09-04 08:50

Great ad/use of the medium.

http://dearadvertisin.blogspot.com/

Guest | Fri, 2009-09-04 08:54

Nice..

Guest | Fri, 2009-09-04 09:07

Three consecutive four-color magazine half-pages?
Somebody's got media $$$.

5557 pencils

Dzsoi | Wed, 2009-09-16 04:40

When you hear 'casino' and 'poker', you shouldn't be surprised.

Guest | Fri, 2009-09-04 11:56

this is great

899 pencils

sachindhokane | Fri, 2009-09-04 16:33

wowwwww

Guest | Fri, 2009-09-04 20:36

Terrific. Great use of media!

267 pencils

AlphaDog | Fri, 2009-09-04 22:54

How do you do so the reader does the reading/lifting exactly ho you intend?
Why he wont turn the page regularly?

Seek and Destroy

892 pencils

Zeus | Mon, 2009-09-07 09:08

very cool

5557 pencils

Dzsoi | Tue, 2009-09-08 09:32

This is just great and I am 110% TA.

Guest | Mon, 2009-10-12 05:23

I bookmarked this link. Thank you for good job!,

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