Burswood Entertainment Complex: Sneak Peek

These three consecutive half page ads, via Gatecrasher, Perth, appear in a poker magazine. The reader is invited to lift the corner of the page to check his hand. The high risk / high reward hand is positioned with the line - 'Are you in?' and is set up to appeal to the professional poker player and to make him/her think. On turning the page, the reader is presented with the details for the upcoming Western Classic Poker Championships being held at Burswood Casino, Perth.

Advertising Agency: Gatecrasher Advertising, Perth, Australia
Creative Directors: Adam Barker, Lori Canalini
Creatives: John Barton, Jadranko Silic, Stefan Langton

13 comments

Guest's picture
Guest

Nice. Minor comment. Would've been better as a full page spread. So you can get a more of the table in the shot.

G¨B's picture
G¨B
97 pencils

Cool.

Guest's picture
Guest

I think it is a full-page spread, isn't it?

yctham's picture
yctham
182 pencils

Note the bottom right photo. It's half page ad. =)

Guest's picture
Guest

Great ad/use of the medium.

http://dearadvertisin.blogspot.com/

Guest's picture
Guest

Nice..

Guest's picture
Guest

Three consecutive four-color magazine half-pages?
Somebody's got media $$$.

Guest's picture
Guest

this is great

firebug's picture
firebug
1117 pencils

wowwwww

Guest's picture
Guest

Terrific. Great use of media!

AlphaDog's picture
AlphaDog
265 pencils

How do you do so the reader does the reading/lifting exactly ho you intend?
Why he wont turn the page regularly?

Zeus's picture
Zeus
912 pencils

very cool

Guest's picture
Guest

I bookmarked this link. Thank you for good job!,

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