Burswood Entertainment Complex: Sneak Peek
These three consecutive half page ads, via Gatecrasher, Perth, appear in a poker magazine. The reader is invited to lift the corner of the page to check his hand. The high risk / high reward hand is positioned with the line - 'Are you in?' and is set up to appeal to the professional poker player and to make him/her think. On turning the page, the reader is presented with the details for the upcoming Western Classic Poker Championships being held at Burswood Casino, Perth.
Advertising Agency: Gatecrasher Advertising, Perth, Australia
Creative Directors: Adam Barker, Lori Canalini
Creatives: John Barton, Jadranko Silic, Stefan Langton
13 Comments
Nice. Minor comment. Would've been better as a full page spread. So you can get a more of the table in the shot.
Cool.
I think it is a full-page spread, isn't it?
Note the bottom right photo. It's half page ad. =)
Great ad/use of the medium.
http://dearadvertisin.blogspot.com/
Nice..
Three consecutive four-color magazine half-pages?
Somebody's got media $$$.
this is great
wowwwww
Terrific. Great use of media!
How do you do so the reader does the reading/lifting exactly ho you intend?
Why he wont turn the page regularly?
Seek and Destroy
very cool
I bookmarked this link. Thank you for good job!,