Burn: Skater

Advertising Agency: Publicis Mojo, Sydney, Australia
Creative Director: Micah Walker
Art Director: Andrew Ostrom
Copywriter: Ian Williamson
Producer: Alison Dunlop
Account manager: Simon Ludowyke

August 2010


CUTIEPIE's picture
347 pencils

It reminds me a lot of the diesel be stupid campaign, doesnt it?!

Guest's picture

little bit... but i like the copies...

Guest's picture

no cutiepie...

silvi's picture
4172 pencils

Good aproach for an energy drink brand.

TommyO's picture
1866 pencils

Weak copy. Well, you can hardly call it a "copy", right?

Guest's picture

If it's not good enough for you, then it's not good enough for the whole world

Migzter13's picture
973 pencils

that line is enough for me. It completely overshadows the whole picture it is saddled in.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

j2mango's picture
534 pencils


Guest's picture

In my opinion it's just to.. simple. Not in a good way. Simple ads are ofter well thought and makes good impression. This one does not. It is more like:
"Hey we have photo"
"Great. Let's put some fire on it because brand name is Burn"
"But we don't have any copy.. or... we... do?"

gbl's picture
451 pencils

shit copy.

Guest's picture

traveled to Mexico to do this?

Guest's picture

Actually, the flame are real and there is a video : http://vimeo.com/13671577

remotedt's picture
92 pencils

shit photoshop job! obviously the art director, and client, are people that know NOTHING about skateboarding. even if this was a good photoshop job, i could tell very easily that this was a fake strictly by the fact that the guy is moving from right to left... and the trail of flames is moving left to right... (among many other give aways...)

people that know nothing about skateboarding, snowboarding (or anything else used in campaign for that matter) should not be left alone to art direct, select photos, etc...

lame all around!

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