Advertisement

Party 2

Agency: 
Published/Aired: 
June 2008
Description: 

Print advertisment created by McCann, Peru for Burn, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann Erickson Perú
Creative Directors: Ricardo Mares, Mauricio Fernandez
Art Director: Ricardo Toyohama
Copywriter: Rolando Roncallo
Illustrator: Holman Ciudad
Photographer: Juan Viacava
Other additional credits: Anggelo Franceschi

Comments (18)

Log in or register to post comments

Highest Rated

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

Very good art direction but you could have add some yellow light on the left side of the face and the body like nose, left side her lips and underarms which has to bee seems a reflection of your burning effect. It will be look more interesting and better. GOOD JOB

latunde's picture
latunde
Activity Score 24

Not bad. but can be better!

sumsum's picture
sumsum
Activity Score 615

yeah, with an idea it could be better

consolidated.db's picture
consolidated.db
Activity Score 545

disagree. energy drink ads don't always need an idea to succeed. the ol' "if it hasn't got an idea, execute the hell out of it" applies.

i like the aesthetic and feel of this - if im in a club and my drugs need a bit of a pep and decide i want an energy drink, and associate 'Burn' with my veins filling up with an energetic fire - i go for it.

sumsum's picture
sumsum
Activity Score 615

i got your point. but in terms of professional advertising any work needs an idea. just art direction is never enough.

consolidated.db's picture
consolidated.db
Activity Score 545

i got your point too. but i disagree again, in terms of professional advertising any work must best serve the client. check out a poster of lebron james dunking a ball and a swoosh in the lower bottom corner.

probably not a gold lion but serves the client well.

renzz's picture
renzz
Activity Score 227

Continuing that arguement will lead to the typical "sellstheproductwell vs creative ad" discussion. Say what you want, but I'll go for a creative ad that is also able to sell the product well rather than just a plain one that works.

El_Cubista's picture
El_Cubista
Activity Score 18

¡Bonita! Ligan la satisfacción facial aunada con la dirección de la vista hacia el envase. En las otras piezas no se logra tal efecto.

El_Cubista

ki's picture
ki
Activity Score 124

i'm burning!!!

consolidated.db's picture
consolidated.db
Activity Score 545

...

StuartLittle's picture
StuartLittle
Activity Score 468

Why only in forearm, does't it reach the stomach, if it reaches it may cause stomach burn.......pleeese be careful. so Avoid it.

ManchuChanchu's picture
ManchuChanchu
Activity Score 701

Very nice art.

Disco Munky's picture
Disco Munky
Activity Score 3890

Go watch "Futurama: the beast with a billion backs" and then come back and call this a stolen idea.

Because it is.

"stay low, move fast"

Doin' it for the points

Crisp One's picture
Crisp One
Activity Score 2005

watch it for free on movie6.net

Disco Munky's picture
Disco Munky
Activity Score 3890

Whatever do you mean. I know not of this "free" download site.

I don't want an FBI finger in my bum-hole looking to "root out terrorism"

But you should watch it.

"stay low, move fast"

Doin' it for the points

salvarredy's picture
salvarredy
Activity Score 354

I like the Idea, and the art it's Ok, maybe 5 it's ads it's too much for the this, but, why not.

Muhammad Imran's picture
Muhammad Imran
Activity Score 616

Very good art direction but you could have add some yellow light on the left side of the face and the body like nose, left side her lips and underarms which has to bee seems a reflection of your burning effect. It will be look more interesting and better. GOOD JOB

Tapper's picture
Tapper
Activity Score 490

isn't this a motorola ad with the wrong product and logo

Strip. Strip. Strip.

Disco Munky's picture
Disco Munky
Activity Score 3890

...and photography style and wardrobe and message.

Yeah, totally the same.......

"stay low, move fast"

Doin' it for the points

Advertisement