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Luck

Agency: 
Published/Aired: 
June 2008
Description: 

Are you bad enough?

Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Nicolas Vontobel
Art Directors: Sebastian Hugelshofer, Jean-Marc Grubenmann
Copywriter: Ivan Madeo
Photography: Roger Schneider
Art Buyer: Melanie J. Auerbach
Account Supervisors: Gabrielle Lommel, Stefan Naef

Comments (25)

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Highest Rated

Guest's picture
Guest

The tag line for this really bugs me and doesn't seem to have any benefit whatsoever. When i see fire I think FUEL....which is also what people want when they drink an energy drink.

You may want to incorporate that into the tag unless you really think people will start drinking an energy drink to be 1988 Michael Jackson BAD.....JAMON!!!!

brndnrap8's picture
brndnrap8
Activity Score 170
iRIO's picture
iRIO
Activity Score 224

no - luck ))

STRTLRS's picture
STRTLRS
Activity Score 1601

More like "yuck"...

www.storytellerscreative.com

---------------
I think, therefore... yeah.

ahpitt's picture
ahpitt
Activity Score 342

no no no ... It's "duck". :D

Florencio Ros's picture
Florencio Ros
Activity Score 50

jajajajaja no, you have to be bad to understand, it say LUCK jajajajjajaja
Fuck it's my te time, bye

Florencio

brhavig's picture
brhavig
Activity Score 199

You're both wrong. It says Duck, just like the next ad in the series!

sneakyhands's picture
sneakyhands
Activity Score 1857

if they WERE bad enough wouldn't they just say dick fuck boobs? are you bad enough to censor your freaking potty-mouth?

Renan Correa's picture
Renan Correa
Activity Score 186

Excelent! Good product to play! :D

-------------------------
www.correa.carbonmade.com

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www.cargocollective.com/renancorrea

theanc's picture
theanc
Activity Score 2783
mattlittlegym's picture
mattlittlegym
Activity Score 342

Wow. This is awful.

SeanMartin's picture
SeanMartin

I realize that foreign ads are generally translated before submitted here, but given that this one is almost completely dependent on knowing English, I'm starting to wonder if this genuine or not. If it *is*, it's pretty sad. But it'll get the views.

ivan's picture
ivan

In Switzerland almost everyone speaks English.

SeanMartin's picture
SeanMartin

I gather then that Switzerland now has four languages for commerce? Just trying to figure this out, because when I was in Switzerland a decade ago, the languages were German, French, and Italian, but mostly German. English was rare and certainly didnt merit its own language in a comprehensive ad campaign. It'd be like running an English campaign in Russia, where, yes, people speak English, but would you want to sell your product with it?

marcel7's picture
marcel7
Activity Score 996

Very nice.

Steviec's picture
Steviec
Activity Score 126

Are you bad enough? Is this a rhetorical question to the creatives?

Whitefang's picture
Whitefang
Activity Score 509

this sucks balls

shitix-'s picture
shitix-
Activity Score 234

scrabble any1?

Guest commenter's picture
Guest commenter

I dont get what the product is.
Or is it some social awareness thing?

Pieter Decanniere's picture
Pieter Decanniere
Activity Score 22

Burn is a kind of Red Bull drink, made by the Coca-Cola company

desailly's picture
desailly
Activity Score 470

This is fundamentally a piss-weak watered-down poster version of a campaign for an English alcopop called WKD. Strapline... have you got a WKD side?

The answer? F*ck Off.

stepup's picture
stepup
Activity Score 26

I dont like

aik's picture
aik
Activity Score 12

i also dont like it. Doesnt seem clever.

rainman's picture
rainman
Activity Score 267

If this ever got produced they would have to replace them every other day. Teenagers would be filling in the blanks for them every night.

sachio's picture
sachio
Activity Score 78

Am I bad enough for what? Honestly. If it said F... or S... or D... or L... WHAT THE _UCK DOES THAT HAVE to do with the energy drink?

Nice model:

Explicative!!! product!

What was the thinking in this?

stupid. Besides, the drink really sucks. you feel crappy afterwards. I got a bunch of free ones at the cafe I worked at. Redbull is way better. I would say F*** this drink S***s!

edit:ah it's a challenge. Come finish this billboard after drinking this energy drink. wtf. Interactive challenge. Why the hell would you support vandalism as a campaign? Drink us. We support vandals, and you could get caught and get fined, and a police record, but we won't help you out. I REALLY don't like this one.

Guest's picture
Guest

The tag line for this really bugs me and doesn't seem to have any benefit whatsoever. When i see fire I think FUEL....which is also what people want when they drink an energy drink.

You may want to incorporate that into the tag unless you really think people will start drinking an energy drink to be 1988 Michael Jackson BAD.....JAMON!!!!

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