Burn: Luck

Are you bad enough?

Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Nicolas Vontobel
Art Directors: Sebastian Hugelshofer, Jean-Marc Grubenmann
Copywriter: Ivan Madeo
Photography: Roger Schneider
Art Buyer: Melanie J. Auerbach
Account Supervisors: Gabrielle Lommel, Stefan Naef
Released: June 2008


brndnrap8's picture
170 pencils
iRIO's picture
224 pencils

no - luck ))

STRTLRS's picture
1607 pencils

More like "yuck"...


I think, therefore... yeah.

ahpitt's picture
342 pencils

no no no ... It's "duck". :D

Florencio Ros's picture
Florencio Ros
30 pencils

jajajajaja no, you have to be bad to understand, it say LUCK jajajajjajaja
Fuck it's my te time, bye


brhavig's picture
199 pencils

You're both wrong. It says Duck, just like the next ad in the series!

sneakyhands's picture
1857 pencils

if they WERE bad enough wouldn't they just say dick fuck boobs? are you bad enough to censor your freaking potty-mouth?

Renan Correa's picture
Renan Correa
186 pencils

Excelent! Good product to play! :D



mattlittlegym's picture
342 pencils

Wow. This is awful.

SeanMartin's picture

I realize that foreign ads are generally translated before submitted here, but given that this one is almost completely dependent on knowing English, I'm starting to wonder if this genuine or not. If it *is*, it's pretty sad. But it'll get the views.

ivan's picture

In Switzerland almost everyone speaks English.

SeanMartin's picture

I gather then that Switzerland now has four languages for commerce? Just trying to figure this out, because when I was in Switzerland a decade ago, the languages were German, French, and Italian, but mostly German. English was rare and certainly didnt merit its own language in a comprehensive ad campaign. It'd be like running an English campaign in Russia, where, yes, people speak English, but would you want to sell your product with it?

marcel7's picture
996 pencils

Very nice.

Steviec's picture
126 pencils

Are you bad enough? Is this a rhetorical question to the creatives?

Whitefang's picture
509 pencils

this sucks balls

shitix-'s picture
234 pencils

scrabble any1?

Guest commenter's picture
Guest commenter

I dont get what the product is.
Or is it some social awareness thing?

Pieter Decanniere's picture
Pieter Decanniere
22 pencils

Burn is a kind of Red Bull drink, made by the Coca-Cola company

desailly's picture
470 pencils

This is fundamentally a piss-weak watered-down poster version of a campaign for an English alcopop called WKD. Strapline... have you got a WKD side?

The answer? F*ck Off.

stepup's picture
26 pencils

I dont like

aik's picture
12 pencils

i also dont like it. Doesnt seem clever.

rainman's picture
267 pencils

If this ever got produced they would have to replace them every other day. Teenagers would be filling in the blanks for them every night.

sachio's picture
78 pencils

Am I bad enough for what? Honestly. If it said F... or S... or D... or L... WHAT THE _UCK DOES THAT HAVE to do with the energy drink?

Nice model:

Explicative!!! product!

What was the thinking in this?

stupid. Besides, the drink really sucks. you feel crappy afterwards. I got a bunch of free ones at the cafe I worked at. Redbull is way better. I would say F*** this drink S***s!

edit:ah it's a challenge. Come finish this billboard after drinking this energy drink. wtf. Interactive challenge. Why the hell would you support vandalism as a campaign? Drink us. We support vandals, and you could get caught and get fined, and a police record, but we won't help you out. I REALLY don't like this one.

Guest's picture

The tag line for this really bugs me and doesn't seem to have any benefit whatsoever. When i see fire I think FUEL....which is also what people want when they drink an energy drink.

You may want to incorporate that into the tag unless you really think people will start drinking an energy drink to be 1988 Michael Jackson BAD.....JAMON!!!!

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