Burn: Luck
Are you bad enough?
Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Nicolas Vontobel
Art Directors: Sebastian Hugelshofer, Jean-Marc Grubenmann
Copywriter: Ivan Madeo
Photography: Roger Schneider
Art Buyer: Melanie J. Auerbach
Account Supervisors: Gabrielle Lommel, Stefan Naef
Released: June 2008



Comments
Suck?
http://sharkcountry.blogspot.com/
no - luck ))
More like "yuck"...
www.storytellerscreative.com
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www.storytellerscreative.com
no no no ... It's "duck". :D
jajajajaja no, you have to be bad to understand, it say LUCK jajajajjajaja
Fuck it's my te time, bye
You're both wrong. It says Duck, just like the next ad in the series!
if they WERE bad enough wouldn't they just say dick fuck boobs? are you bad enough to censor your freaking potty-mouth?
Excelent! Good product to play! :D
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www.correa.carbonmade.com
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www.renancorrea.carbonmade.com
This is bad enough.
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com
Wow. This is awful.
I realize that foreign ads are generally translated before submitted here, but given that this one is almost completely dependent on knowing English, I'm starting to wonder if this genuine or not. If it *is*, it's pretty sad. But it'll get the views.
In Switzerland almost everyone speaks English.
I gather then that Switzerland now has four languages for commerce? Just trying to figure this out, because when I was in Switzerland a decade ago, the languages were German, French, and Italian, but mostly German. English was rare and certainly didnt merit its own language in a comprehensive ad campaign. It'd be like running an English campaign in Russia, where, yes, people speak English, but would you want to sell your product with it?
as you can see, this is photoshopped...
not made to win consumers, but to win awards.
- www.lifetheuniverseandadvertising.com -
"Life, the Universe and Advertising .com" "lutz das fischstäbchen de"
Well put jochen.
I agree.
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http://comunique9.blogspot.com/
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Comunique9
Very nice.
Are you bad enough? Is this a rhetorical question to the creatives?
this sucks balls
scrabble any1?
I dont get what the product is.
Or is it some social awareness thing?
Burn is a kind of Red Bull drink, made by the Coca-Cola company
This is fundamentally a piss-weak watered-down poster version of a campaign for an English alcopop called WKD. Strapline... have you got a WKD side?
The answer? F*ck Off.
I dont like
i also dont like it. Doesnt seem clever.
If this ever got produced they would have to replace them every other day. Teenagers would be filling in the blanks for them every night.
Am I bad enough for what? Honestly. If it said F... or S... or D... or L... WHAT THE _UCK DOES THAT HAVE to do with the energy drink?
Nice model:
Explicative!!! product!
What was the thinking in this?
stupid. Besides, the drink really sucks. you feel crappy afterwards. I got a bunch of free ones at the cafe I worked at. Redbull is way better. I would say F*** this drink S***s!
edit:ah it's a challenge. Come finish this billboard after drinking this energy drink. wtf. Interactive challenge. Why the hell would you support vandalism as a campaign? Drink us. We support vandals, and you could get caught and get fined, and a police record, but we won't help you out. I REALLY don't like this one.
The tag line for this really bugs me and doesn't seem to have any benefit whatsoever. When i see fire I think FUEL....which is also what people want when they drink an energy drink.
You may want to incorporate that into the tag unless you really think people will start drinking an energy drink to be 1988 Michael Jackson BAD.....JAMON!!!!
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