Burn Energy Drink: Party 2

Advertising Agency: McCann Erickson Perú
Creative Directors: Ricardo Mares, Mauricio Fernandez
Art Director: Ricardo Toyohama
Copywriter: Rolando Roncallo
Illustrator: Holman Ciudad
Photographer: Juan Viacava
Other additional credits: Anggelo Franceschi
Published: June 2008

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18 comments

latunde's picture
latunde
24 pencils

Not bad. but can be better!

sumsum's picture
sumsum
615 pencils

yeah, with an idea it could be better

consolidated.db's picture
consolidated.db
539 pencils

disagree. energy drink ads don't always need an idea to succeed. the ol' "if it hasn't got an idea, execute the hell out of it" applies.

i like the aesthetic and feel of this - if im in a club and my drugs need a bit of a pep and decide i want an energy drink, and associate 'Burn' with my veins filling up with an energetic fire - i go for it.

sumsum's picture
sumsum
615 pencils

i got your point. but in terms of professional advertising any work needs an idea. just art direction is never enough.

consolidated.db's picture
consolidated.db
539 pencils

i got your point too. but i disagree again, in terms of professional advertising any work must best serve the client. check out a poster of lebron james dunking a ball and a swoosh in the lower bottom corner.

probably not a gold lion but serves the client well.

renzz's picture
renzz
227 pencils

Continuing that arguement will lead to the typical "sellstheproductwell vs creative ad" discussion. Say what you want, but I'll go for a creative ad that is also able to sell the product well rather than just a plain one that works.

El_Cubista's picture
El_Cubista
18 pencils

¡Bonita! Ligan la satisfacción facial aunada con la dirección de la vista hacia el envase. En las otras piezas no se logra tal efecto.

El_Cubista

ki's picture
ki
124 pencils

i'm burning!!!

consolidated.db's picture
consolidated.db
539 pencils

...

StuartLittle's picture
StuartLittle
468 pencils

Why only in forearm, does't it reach the stomach, if it reaches it may cause stomach burn.......pleeese be careful. so Avoid it.

ManchuChanchu's picture
ManchuChanchu
701 pencils

Very nice art.

Disco Munky's picture
Disco Munky
3900 pencils

Go watch "Futurama: the beast with a billion backs" and then come back and call this a stolen idea.

Because it is.

"stay low, move fast"

Doin' it for the points

Crisp One's picture
Crisp One
2007 pencils

watch it for free on movie6.net

Disco Munky's picture
Disco Munky
3900 pencils

Whatever do you mean. I know not of this "free" download site.

I don't want an FBI finger in my bum-hole looking to "root out terrorism"

But you should watch it.

"stay low, move fast"

Doin' it for the points

salvarredy's picture
salvarredy
352 pencils

I like the Idea, and the art it's Ok, maybe 5 it's ads it's too much for the this, but, why not.

Muhammad Imran's picture
Muhammad Imran
614 pencils

Very good art direction but you could have add some yellow light on the left side of the face and the body like nose, left side her lips and underarms which has to bee seems a reflection of your burning effect. It will be look more interesting and better. GOOD JOB

Tapper's picture
Tapper
490 pencils

isn't this a motorola ad with the wrong product and logo

Strip. Strip. Strip.

Disco Munky's picture
Disco Munky
3900 pencils

...and photography style and wardrobe and message.

Yeah, totally the same.......

"stay low, move fast"

Doin' it for the points

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