Burn Energy Drink: Party 2

Burn Energy Drink: Party 2

Advertising Agency: McCann Erickson Perú
Creative Directors: Ricardo Mares, Mauricio Fernandez
Art Director: Ricardo Toyohama
Copywriter: Rolando Roncallo
Illustrator: Holman Ciudad
Photographer: Juan Viacava
Other additional credits: Anggelo Franceschi
Published: June 2008

Your rating: None Average: 4.3 (9 votes)

Comments

Submitted by latunde on Mon, 2008-06-23 11:26.

Not bad. but can be better!

Submitted by sumsum on Mon, 2008-06-23 11:28.

yeah, with an idea it could be better

Submitted by apseudobeing on Mon, 2008-06-23 21:19.

disagree. energy drink ads don't always need an idea to succeed. the ol' "if it hasn't got an idea, execute the hell out of it" applies.

i like the aesthetic and feel of this - if im in a club and my drugs need a bit of a pep and decide i want an energy drink, and associate 'Burn' with my veins filling up with an energetic fire - i go for it.

Submitted by sumsum on Tue, 2008-06-24 03:17.

i got your point. but in terms of professional advertising any work needs an idea. just art direction is never enough.

Submitted by apseudobeing on Tue, 2008-06-24 19:49.

i got your point too. but i disagree again, in terms of professional advertising any work must best serve the client. check out a poster of lebron james dunking a ball and a swoosh in the lower bottom corner.

probably not a gold lion but serves the client well.

Submitted by El_Cubista on Mon, 2008-06-23 11:46.

¡Bonita! Ligan la satisfacción facial aunada con la dirección de la vista hacia el envase. En las otras piezas no se logra tal efecto.

ki's picture
Submitted by ki on Mon, 2008-06-23 12:46.

i'm burning!!!

Submitted by apseudobeing on Mon, 2008-06-23 21:17.

...

Shehzad's picture
Submitted by Shehzad on Mon, 2008-06-23 23:31.

Why only in forearm, does't it reach the stomach, if it reaches it may cause stomach burn.......pleeese be careful. so Avoid it.

Submitted by ManchuChanchu on Tue, 2008-06-24 01:05.

Very nice art.

Submitted by Disco Munky on Tue, 2008-06-24 05:30.

Go watch "Futurama: the beast with a billion backs" and then come back and call this a stolen idea.

Because it is.

"stay low, move fast"

Le Douche's picture
Submitted by Le Douche on Tue, 2008-06-24 05:46.

watch it for free on movie6.net

Submitted by Disco Munky on Tue, 2008-06-24 06:20.

Whatever do you mean. I know not of this "free" download site.

I don't want an FBI finger in my bum-hole looking to "root out terrorism"

But you should watch it.

"stay low, move fast"

salvarredy's picture
Submitted by salvarredy on Tue, 2008-06-24 09:15.

I like the Idea, and the art it's Ok, maybe 5 it's ads it's too much for the this, but, why not.

SALVA.
www.juansalvarredy.com
http://thelift.tv/spain

Muhammad Imran's picture
Submitted by Muhammad Imran on Wed, 2008-06-25 04:33.

Very good art direction but you could have add some yellow light on the left side of the face and the body like nose, left side her lips and underarms which has to bee seems a reflection of your burning effect. It will be look more interesting and better. GOOD JOB

Submitted by Neimad on Wed, 2008-06-25 10:45.

isn't this a motorola ad with the wrong product and logo

Strip. Strip. Strip.

Submitted by Disco Munky on Thu, 2008-06-26 03:18.

...and photography style and wardrobe and message.

Yeah, totally the same.......

"stay low, move fast"