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Burn Energy Drink, Coca-Cola Company: Woods
Fire to drink.
Agency: Leo Burnett, Milan, Italy
Art Director: Raffaele Cesaro
Copywriter: Jack Blanga
Photographer: Davide Bodini
Client Service Director: Zenia Zerbinati
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This will be good... (:D)
>>>> That's not an ad. THIS is an ad.
>>>> That's not an ad. THIS is an ad.
what does this mean.............
I reckon its from Crocodile Dundee, the famous 80's movie about an Australian bush guy going to yupee era NYC and showing them all what it is to be a real man, at one point he gets held up by a bunch of camp thugs, one of whom pulls a flick knife on C. Dundee, to which he says calmly, 'That's not a knife, THAT is a knife' and proceeds to draw out a wicked looking machete.
Is that right?
First thing that popped in my mind:
Picture how guy always love to pee shapes and their names in the snow. Im picturin the same fun but with burnmarks on asfalt.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
i dont know how it works in the netherlands, but in australia it definitely doesnt happen like that.
disgusting.
Well... it doesn't snow that much in Australia, and as for the doesn't happen like that. I know, I was joking. Too bad is was a dud. And as for disgusting. That depends. Do you actually see the urinating or just the endresult.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
nah, not so much the snow. just the whole 'urinating on the road and writing your name'.
it's just not a concept that we, in australia are familiar with.
can you please elaborate more?
I just ment that sometimes older children (the punks) pee in theyr backyard and write their name with urine because it is warmer than the snow it leaves a gap. so words can be seen. My miserable failed joke included that without snow and this drink you can do the same on the ground but it leaves a burn mark this time instead of gaps in the snow.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
I knew what you were talking about. Guys do that here. I believe they've even spoofed something similar on the Simpsons.
Yeah, we've all done it, and had competitions with our mates to see how high we can get it, yeah yeah, and the rest.
"just the whole 'urinating on the road and writing your name'.
it's just not a concept that we, in australia are familiar with."
That's sarcasim right?
Or do you mean you pee in the road but can't spell your names.
That's why it's called XXXX, cos ya can't spell Beer.
Buuuuuurrrn!
;-{
That would be cool.
A pentagram.
at first i thought he was trying to put out the fire by peeing on it...now, the only thing i can think about is the pain he must be going through.
haha....I do believe that! And how can the dingus exist ?
And just on JTW926 point, how is burning pee a good thing?
This should be Durex ad. Figure that one out. ;)
Logo in the bottom right hand. WHO. World Health Organisation. Check regularly for STD.
wrong effort to try to sell the product by relating its name to a forced beneffit. Don't buy it!!!
There is a car next to him. Is this suggesting drinking and driving? AND peeing fire? I don't see the interest in wanting to piss fire. Boys? Anyone want to piss fire?
Isn't it an energy drink, though? I'm a redbull man, myself. You're gonna need alot more than fire pissing to convert me to a new energy drink.
I see. I thought it was an alcoholic beverage. My bad.
I'm a Redbull addict. Not allowed to drink it anymore.
Since when is Coca Cola an alchoholic drink?
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
I thought that it was a new thing that Coke was getting into. You never know with big brands like Coke and Pepsi. Plus the way the ads are done, it looks like you drink this in clubs/bars. (the first one, with the boxes that you can pee in suggest giving it to the DJ) I don't think I was that far off base for thinking it was a boozy drink? Am I? Besides, I know that it's not now.
(Forgive me, I haven't told anyone today, but I'm sick. My throat feels like I'm storing golf balls in it.Maybe that's why I got confused about the product. Perhaps I will refrain from commenting any further today.)
That's what you get when you let these degenerates lure you into a "Group Hug".
You should have seen this coming.
I've got some 'medicine' for your throat if you think it'll help.
;-{
The ad for a drink (in clubs?) that turns your pee to fire? Seems like they're selling an STD.
Might just be me that sees that. Not very appealing.
The image is fine tho.
5/10
Yo Betsy, hands off! *SLAP* Ya dont touch this one and walk away with both your legs attached to that sorry excuse for a butt you have there. So if I were you I'd apologize to the lady and pray I dont take that little bit of man-hood your carying away from you.
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
What....?
;-{
Thats right...flee my little gerbil!
Run away with that tail dangling between your legs!
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
What??
You being 'funny'?
........you're not.
;-{
Why? Why aren't you allowed to drink it anymore? Besides, When Burn recently launched its campaign in my country, they forgot the climatic implications and went ahead with this same direction... though we didn't have no peeing, there was fire everywhere. Problem is, we live in a very tropical part of the world where it's hot for most of the year. The last thing we need is to get burnt by a drink. surprisingly, though, when I tasted it, it was the exact opposite of the perception it created. Burn actually tasted cool, if you know what I mean. Like they say, perception is reality. Oh, yeah... peeing fire's gotta hurt like *@##! Better save it for a gono....... ad.
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Most times, worst enemies used to be best friends...
I'm not allowed to drink Redbull anymore since "the incident". I'll just say that if affects me a great deal more than it seems to affect other people.
haha I´d pay to hear your “incident“ story :D
Really dig the tagline / execution of this one. The other one is not bad at all either.
AdPawn - http://adpawn.ovh.org
Talk about a first thought...
--
brandon
www.brandonknowlden.com
What the heck do you mean by 'fire to drink'? What is 'Burn'?
Desi
www.DesiCreative.com
nooooooooo, bored, no surprise, client.
good photo, good art
··o.s.h.e··
old idea in a new package. I love the Art direction
ideas....30 minutes nahi toh free.
It would work much better for Tabasco.
...and that was the last time he peed.
Ouch! That is gotta hurt...
Flamy knob...
probably, for a red hot chili restaurant would be better.
THE AD-missionary
YOU SHOULD SEE THE NIGERIAN VERSION OF THIS AD.NICE THINKING ANYWAY.
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