Warrior mums, 2

Agency Network: 
June 2008

Print advertisment created by Crispin Porter + Bogusky, United Kingdom for Burger King, within the category: Food.

The lunch battle is over. New BK' Angus Mini-Burgers.
The food kids want. Quality you can feel good about.

Advertising Agency: Crispin Porter + Bogusky
Co-executive Creative Director: Rob Reilly
Creative Director: James Dawson-Hollis, Bill Wright
Art Directors: Lynn Born, Dan Treichel
Copywriters: Andrew Ure, Michael Ludwig
Photographer: Tony D'Orio
Print Producers: Jessica Arcey, Yajaria Fierro
Art Buyer: Sheri Radel

Comments (15)

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xhp's picture
Activity Score 543

omg, that sucks :x
Both of characters are women, nice sexist work you guys :

Scam Detector's picture
Scam Detector
Activity Score 1048

as if men ever bother what their kids eat.

dico's picture
Activity Score 332

i like it.
good idea, great art!

TexasH's picture
Activity Score 365

Well. Nice but this ones are so much stronger:

phoamcor's picture
Activity Score 1284

beyond boring

BulbheaD's picture
Activity Score 254

what do you expect after that "i'm a pc" ad?

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Zane's picture
Activity Score 110


SeanMartin's picture

Yet another Cher wannabe about to break into "Take Me Home".

I'm not sure which is sadder, honestly: that BK bought this or that people actually got paid to think it up. How long is it gonna be before we see a bail out of Madison Avenue?

Copykid's picture
Activity Score 95

My mother liked it, and now we're on our way to Burger King, woehahaha.

Jimmy, age 7

STRTLRS's picture
Activity Score 1601

She looks like she's about to go into battle and she's happy about it. She should be a little more weary after battle. Pretty lame for Burger King.

I think, therefore... yeah.

Scam Detector's picture
Scam Detector
Activity Score 1048

amazing all these comments. you guys sure you work in advertising? shame.

SeanMartin's picture

No, most of them are students pretending to be authorities. As for the ad, it has so many mis-steps, it's not even funny. Here's a first one, and you can proceed from there if you wish: if the "lunchtime battle is over", why is she holding a bamboo whisk? Why not the client's take out sack? Wouldnt that make the point a little more strongly?

slip's picture
Activity Score 919

uh uh.


pscs's picture
Activity Score 440

lol, Samurai Mum. Good one :)

Whip's picture
Activity Score 80

Disappointed in your work lately. Female empowerment strategy is great but not when it's so obvious. Could you pander to woman anymore than your doing now. Throw these out and start over!