Burger King: Veg City, New Year's Eve

No artificial colorants added
The total lack of artificial colorants in our products doesn't just make you fel good. It makes you feel absolutely fantastic.

Advertising Agency: .start, Munich, Germany
Creative Directors: Marco Mehrwald, Thomas Pakull
Art Director: Roland Raith
Junior Art: Nina Zinnhobler
Copywriter: Bernd Nagenrauft
Illustrator: Christoph Hoppenbrock
Published: November 2007

12 comments

Spanky's picture
Spanky
4898 pencils

oh, in that case it must be heathy. this is retarded.

Ravages's picture
Ravages
842 pencils

Clever. Funny clever. Three out of five in a campaign is not bad. But the two bad ones are so bad, they bring the average very low.

Still...I suppose I couldn't have done as good a job with this brief. (Just being modest there.)

Angie-chan's picture
Angie-chan
61 pencils

this one is the best of all

kaceres's picture
kaceres
235 pencils

i think, the graphic idea could be different.

@Hazan_Ko

Disco Munky's picture
Disco Munky
3900 pencils

This is weetarded not for the reason Hankey Spanky says, but because the poster is Grey. What tasty food is Grey? seriously?....we're talking about burger king, I take it back...spanky is still wrong tho.

Doin' it for the points

512's picture
512
212 pencils

nobody outside will get this b/w-idea unless you see the whole campaign in one row. which doesn´t seem very likely ;-)

kaceres's picture
kaceres
235 pencils

forget what i told

@Hazan_Ko

panasit's picture
panasit
687 pencils

I like the series, but as a stand alone ad, one might think "oh yeah, when I think about all the bad things about fast food, artificial colorant is on the top of my list"

-Tung
--good idea is enemy of great idea

kingzeus's picture
kingzeus
260 pencils

i like this one....

"you are valued for your value so be valuable..."

berenice81's picture
berenice81
136 pencils

Qué lindo !!! y la ilustracion es preciosa

Totto's picture
Totto
685 pencils

copy is not bad.It is very bad.

Intelligent ads are the need of the hour.

Guest commenter's picture
Guest commenter

B urger King promoting vegetables? Well, it's a good start.

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