Burger King: Veg City, Halloween

Fresh tomatoes. Fresh ketchup.
At Burger King we offer extra ketchup made from fresh tomatoes, any time. How we manage this, is of course, top secret.

Advertising Agency: .start, Munich, Germany
Creative Directors: Marco Mehrwald, Thomas Pakull
Art Director: Roland Raith
Junior Art: Nina Zinnhobler
Copywriter: Bernd Nagenrauft
Illustrator: Christoph Hoppenbrock
Published: November 2007

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6 comments

scatpack's picture
scatpack
16 pencils

Horrible.

Seriously. You are selling the fact they carry ketchup??

Disco Munky's picture
Disco Munky
3900 pencils

"Extra" ketchup. That's where the idea is.

Doin' it for the points

512's picture
512
212 pencils

all 4 illustrations could be cooler. looks far too polished, clean and 3d-y.

mmackinven's picture
mmackinven
1587 pencils

I like this one,

I'm working on BK at the moment, get to do some pretty cool stuff with them!

Peow Peow!

Guest commenter's picture
Guest commenter

Well meat is scarier, but then again, people don't really want to think about where meat comes from now do they?

The Frankenfood reference (GMO) is clever.

Nothing is scarier than The creepy King though.

Guest's picture
Guest

These ads are geneous. My husband came into the room, saw them, and said he wanted to eat at Burger King. There you go - hey captured a male in the 18-35 range. When you are fast food, what sets you apart? The violent death suffered by your tomatoes and full cavity searches and removal of nonfresh onions.

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