Burger King UK: Warrior mums, 2

The lunch battle is over. New BK' Angus Mini-Burgers.
The food kids want. Quality you can feel good about.

Advertising Agency: Crispin Porter + Bogusky
Co-executive Creative Director: Rob Reilly
Creative Director: James Dawson-Hollis, Bill Wright
Art Directors: Lynn Born, Dan Treichel
Copywriters: Andrew Ure, Michael Ludwig
Photographer: Tony D'Orio
Print Producers: Jessica Arcey, Yajaria Fierro
Art Buyer: Sheri Radel
Published: June 2008

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15 comments

xhp's picture
xhp
543 pencils

omg, that sucks :x
Both of characters are women, nice sexist work you guys :

Toro's picture
Toro
1007 pencils

as if men ever bother what their kids eat.

dico's picture
dico
332 pencils

i like it.
good idea, great art!

TexasH's picture
TexasH
363 pencils

Well. Nice but this ones are so much stronger:

http://adsoftheworld.com/media/print/latina_kids_pasta_surrender_3

phoamcor's picture
phoamcor
1284 pencils

beyond boring

BulbheaD's picture
BulbheaD
254 pencils

what do you expect after that "i'm a pc" ad?

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Zane's picture
Zane
110 pencils

Um...

SeanMartin's picture
SeanMartin

Yet another Cher wannabe about to break into "Take Me Home".

I'm not sure which is sadder, honestly: that BK bought this or that people actually got paid to think it up. How long is it gonna be before we see a bail out of Madison Avenue?

Copykid's picture
Copykid
95 pencils

My mother liked it, and now we're on our way to Burger King, woehahaha.

Jimmy, age 7

STRTLRS's picture
STRTLRS
1607 pencils

She looks like she's about to go into battle and she's happy about it. She should be a little more weary after battle. Pretty lame for Burger King.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Toro's picture
Toro
1007 pencils

amazing all these comments. you guys sure you work in advertising? shame.

SeanMartin's picture
SeanMartin

No, most of them are students pretending to be authorities. As for the ad, it has so many mis-steps, it's not even funny. Here's a first one, and you can proceed from there if you wish: if the "lunchtime battle is over", why is she holding a bamboo whisk? Why not the client's take out sack? Wouldnt that make the point a little more strongly?

slip's picture
slip
919 pencils

uh uh.

SJB

pscs's picture
pscs
440 pencils

lol, Samurai Mum. Good one :)

Whip's picture
Whip
80 pencils

Disappointed in your work lately. Female empowerment strategy is great but not when it's so obvious. Could you pander to woman anymore than your doing now. Throw these out and start over!

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