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Burger King UK: Warrior mums, 1
The lunch battle is over. New BK' Angus Mini-Burgers.
The food kids want. Quality you can feel good about.
Advertising Agency: Crispin Porter + Bogusky
Co-executive Creative Director: Rob Reilly
Creative Director: James Dawson-Hollis, Bill Wright
Art Directors: Lynn Born, Dan Treichel
Copywriters: Andrew Ure, Michael Ludwig
Photographer: Tony D'Orio
Print Producers: Jessica Arcey, Yajaria Fierro
Art Buyer: Sheri Radel
Published: June 2008
Comments
Even Crispin succumbs to the "Let's make a thing out of things" execution.
• http://mikelightman.com/blog •
i like it.
good idea, great art!
http://dgdico.com.ar/
Nice BUT...if the battle is over...why she looks like ready for fighthing? She must be boring, whitout the "custome"...i don´t know!
http://javoramirez.wordpress.com/
good point
ZZZzzzz.....
Been done, bitches:
http://adsoftheworld.com/forum/exhibition/burger_queen
Note the cod piece.
Haha! Really embarassing!
OKAY, but that ad was also produced by Burger King...
with all those viral, interactive, ambient stunts, cp+b forgot how to make a decent print ad.
Some of you seem to completely forget the fact that ads aren't supposed to be targeted at ad people.
More evidence that CP&B is slipping.
Amateur work
Agree!
LOL, another nice one, but I still prefer the Samurai Mum...
Now make some with men. 2 women (only) are kinda sexist. Don't Dads buy fast food for kids as well?
Disappointed in your work lately. Female empowerment strategy is great but not when it's so obvious. Could you pander to woman anymore than your doing now. Throw these out and start over!
Lynn, I really thought you were much better than this.
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