Burger King UK: Warrior mums, 1

The lunch battle is over. New BK' Angus Mini-Burgers.
The food kids want. Quality you can feel good about.

Advertising Agency: Crispin Porter + Bogusky
Co-executive Creative Director: Rob Reilly
Creative Director: James Dawson-Hollis, Bill Wright
Art Directors: Lynn Born, Dan Treichel
Copywriters: Andrew Ure, Michael Ludwig
Photographer: Tony D'Orio
Print Producers: Jessica Arcey, Yajaria Fierro
Art Buyer: Sheri Radel
Published: June 2008

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16 comments

mikelite's picture
mikelite
1031 pencils

Even Crispin succumbs to the "Let's make a thing out of things" execution.

http://mikelightman.com/blog

dico's picture
dico
332 pencils

i like it.
good idea, great art!

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Nice BUT...if the battle is over...why she looks like ready for fighthing? She must be boring, whitout the "custome"...i don´t know!

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

capywriter's picture
capywriter
5511 pencils

good point

phoamcor's picture
phoamcor
1284 pencils

ZZZzzzz.....

AdHater's picture
AdHater
5 pencils

Been done, bitches:

http://adsoftheworld.com/forum/exhibition/burger_queen

Note the cod piece.

Johan Nerman's picture
Johan Nerman
54 pencils

Haha! Really embarassing!

pscs's picture
pscs
440 pencils

OKAY, but that ad was also produced by Burger King...

BulbheaD's picture
BulbheaD
254 pencils

with all those viral, interactive, ambient stunts, cp+b forgot how to make a decent print ad.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

diegocontrerast's picture
diegocontrerast
31 pencils

Some of you seem to completely forget the fact that ads aren't supposed to be targeted at ad people.

Silver Surfer's picture
Silver Surfer
28 pencils

More evidence that CP&B is slipping.

Andy-B's picture
Andy-B
280 pencils

Amateur work

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Agree!

Chief Creative Director Nexus BBDO

pscs's picture
pscs
440 pencils

LOL, another nice one, but I still prefer the Samurai Mum...

Now make some with men. 2 women (only) are kinda sexist. Don't Dads buy fast food for kids as well?

Whip's picture
Whip
80 pencils

Disappointed in your work lately. Female empowerment strategy is great but not when it's so obvious. Could you pander to woman anymore than your doing now. Throw these out and start over!

Whip's picture
Whip
80 pencils

Lynn, I really thought you were much better than this.

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