Burger King: The day after

Whopper 113 g. A good start to the day after.

Advertising Agency: Shout, Gothenburg, Sweden
Art Director: Calle Österberg
Copywriter: Pontus Caresten
Illustrator: Superstudio
Published: January 1, 2013

14 comments

tazyboy's picture
tazyboy
777 pencils

Good concept and nice art direction

Troll's picture
Troll
630 pencils

Finally a fast food ad that alludes to the product's true purpose for majority of folk out there. The hangover cure.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

First I thought it was a battery or something - after seeing the Mac ad I realised it's a cylinder of medicine. Meh.

eins-eins-null's picture
eins-eins-null
882 pencils

hmh. perhaps nice insight but wrong idea (even though funny). food advertising is not about chemicals. its the opposite of appetizing.

dsklan's picture
dsklan
1927 pencils

agree

Klara K.'s picture
Klara K.
2695 pencils

Exactly. Excellent point.

ankitadv's picture
ankitadv
826 pencils

nice good

kleenex's picture
kleenex
34165 pencils

Different...

Roger Keynes's picture
Roger Keynes
5498 pencils

I BET the first thought was the dissolving Berocca burger! ;)

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bate_palmas's picture
bate_palmas
1479 pencils

You but on a really fat day

bate_palmas's picture
bate_palmas
1479 pencils

I guess it's a different approach but I don't think this will resonate with anyone.

It's not appetizing for one thing - just makes me think I can get healthier nutrients by using supplements.

mr.x's picture
mr.x
974 pencils

Fun idea! Every food-ad doesn't have to be mouthwatering! This is something people can relate to. I too eat fast food the day after. I like it. Good job with the logo placement.

JKW's picture
JKW
227 pencils

I like the idea. I wouldn't put meds in an ad for a gourmet restaurant, but Burger King can pull this off.

We know exactly what we're served at BK, I agree with mr.x, it doesn't have to be mouth-watering...

Here's another "day after" approach by "the other" burger company (Sweden also...)

http://adsoftheworld.com/media/print/mcdonalds_midsummer ("The day after since 1973.")

..and as an appealing meal for pigging out when drunk:

http://adsoftheworld.com/media/print/mcdonalds_big_mac_mcdouble

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