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Burger King: Pimps

Burger King: Pimps
Your rating: None Average: 6.4 (28 votes)

Pimps, hookers, drug dealers. They all need to eat.
Now open late.

Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Director: Sebastien Deland
Copywriter: Jonathan Rosman
Published: November 2007

Comments

Ya's picture 136 pencils

the best one

V willy winkie's picture 311 pencils

excellent

elgrecones's picture 327 pencils

good one... made me laugh...

Dzsoi's picture 4558 pencils

Yess, I want to eat with them!

monotone's picture 301 pencils

oh riiiiiiiiiight I can't wait to go into a burger king and eat with drug dealers, hookers and pimps!

sure it made me laugh but I CANNOT believe this wasn't just completely dismissed.

I swear I had something cool to put here.

Kateter's picture 1816 pencils

I like the heads.
don't understand why this kind of art, though...

GnmSly's picture 100 pencils

For me, it's like "midnight" or "nightmare" kind of style.
works very well with the "open late" message.

Kateter's picture 1816 pencils

yeah, I got that. just that it doesn't add nothing.

Yr's picture 174 pencils

Eahh )) XCLNT!

Zeus's picture 872 pencils

Damn!!!!...that so strong

Luz Valdez's picture 64 pencils

Whack them with oversized rotten leather shoes, shove it up their yucky nicotined gums and teeth. Puke.

monicamexico's picture 832 pencils

The lines are good but the art direction is bleak.

Diegosalas's picture 103 pencils

www.latintanoseacaba.blogspot.com

wow, really nice campaing.

good job bleublancrouge.. Allezz québec¡¡¡

me myself and irene's picture 1256 pencils

Ok, i like the campaign but this one went too far.
NO WAY burger king would approve this. the other, yes, but not this one in a zillion years.

if they did, please tell me, because never again i'll eat in a BK late at night (i don't want to be in trouble).

GnmSly's picture 100 pencils

risky?! Have u seen what crispin did on the whopper back order in US ?! Bk is known as a very open minded client who know very well how to talk to their crowd

me myself and irene's picture 1256 pencils

teenie's comment (down in the page) is exactly what i think: to shock just for the shock is not good advertising at all.

yes, i've ssen crispin's work... bk is very open minded??? in the states maybe, not all over the world, my friend... believe me.

but hey, i like the other ads, i just think this one went too far, that's all.

jonybeta's picture 360 pencils

Very risky campaign, like it!
http://micorazontusmanos.blogspot.com/

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Tincho's picture 1105 pencils

Excellent.

teenie's picture 1910 pencils

The copy feels too easy, but looks like I'm in the minority.

Unless you're advertising to pimps and hookers, how is this supposed to entice you to go to Burger King at night - or any time? Feels like the shock value was used for shock value, and not to sell.

123456789's picture 25 pencils

Nice campaign!

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