Burger King: Pimps
Pimps, hookers, drug dealers. They all need to eat.
Now open late.
Advertising Agency: Bleublancrouge, Montreal, Canada
Creative Director: Gaetan Namouric
Art Director: Sebastien Deland
Copywriter: Jonathan Rosman
Published: November 2007
17 Comments
the best one
good one... made me laugh...
oh riiiiiiiiiight I can't wait to go into a burger king and eat with drug dealers, hookers and pimps!
sure it made me laugh but I CANNOT believe this wasn't just completely dismissed.
I swear I had something cool to put here.
I like the heads.
don't understand why this kind of art, though...
For me, it's like "midnight" or "nightmare" kind of style.
works very well with the "open late" message.
yeah, I got that. just that it doesn't add nothing.
Eahh )) XCLNT!
Damn!!!!...that so strong
Whack them with oversized rotten leather shoes, shove it up their yucky nicotined gums and teeth. Puke.
The lines are good but the art direction is bleak.
www.latintanoseacaba.blogspot.com
wow, really nice campaing.
good job bleublancrouge.. Allezz québec¡¡¡
www.coroflot.com/mausinha
Ok, i like the campaign but this one went too far.
NO WAY burger king would approve this. the other, yes, but not this one in a zillion years.
if they did, please tell me, because never again i'll eat in a BK late at night (i don't want to be in trouble).
risky?! Have u seen what crispin did on the whopper back order in US ?! Bk is known as a very open minded client who know very well how to talk to their crowd
teenie's comment (down in the page) is exactly what i think: to shock just for the shock is not good advertising at all.
yes, i've ssen crispin's work... bk is very open minded??? in the states maybe, not all over the world, my friend... believe me.
but hey, i like the other ads, i just think this one went too far, that's all.
Very risky campaign, like it!
http://micorazontusmanos.blogspot.com/
Jonathan Betancur
rockvertising.com
twitter.com/jonybeta
Excellent.
The copy feels too easy, but looks like I'm in the minority.
Unless you're advertising to pimps and hookers, how is this supposed to entice you to go to Burger King at night - or any time? Feels like the shock value was used for shock value, and not to sell.