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Guest's picture

this is a full rip off from ..Coke light... even using the name light... lame

Rafael Lago's picture
Rafael Lago
Activity Score 34

Can't get it. Thinner head?

jazarah's picture
Activity Score 1262

I got your point, you will become thin eating salad, but will head become smaller as well?

unaquestionediali's picture
Activity Score 484

if this is a comment the only thin thing is your brain.

pepaaa's picture
Activity Score 69

thinner waist..

vvhisky's picture
Activity Score 116

good, little old for me, bad art direction...

Ed Mintone's picture
Ed Mintone
Activity Score 585

i likey

pepaaa's picture
Activity Score 69

one thing i can´t understand...does salad make your shoulders thinner too?

snolet's picture
Activity Score 104

not workin... Salad makes you look like a fence post? "Come at Burger King! You'll become a straw!" The salad's magic...

mark3r's picture
Activity Score 1949

Effective Ad.

sapensenn's picture
Activity Score 31

done by fanta light.

can't find the link. :(

anyway. DONE.

kalpesh78's picture
Activity Score 2578

and by coke lite.

ideas....30 minutes nahi toh free.

NatalieM's picture
Activity Score 1685

Has this unknowingly made a social statement that women should be thin as rails?

That probably wasn't intended, but geez, if a woman put that crown on her head and it fell to her feet, I'd rush her to a hospital.

Or maybe I'm interpreting this all wrong or too personally. What do you guys think?

LeSet's picture
Activity Score 100

yeah i don't think it's supposed to be taken so literaly, but I get your point with the whole "women should get thinner" thing that is flooding advertising today.
The thing that bothers me with this ad is that I have the impression of having seen this sort of thing so many times.
But it gets the message across, and i guess it works as an ad pretty well in that sens.

gmint7's picture
Activity Score 2683

come on~
its jus a metaphor
funny i like it

: )


Seals's picture

You're right gmint7;

Some people take everything so seriously.

I like it to.

Andal's picture
Activity Score 863


C'mon, pepsi light, coke light, etc, etc.

It's so easy to critic.

RM's picture
Activity Score 419

This is a great ad full stop. So many of you douche bags including Natalie are taking it way too literally, can't you just appreciate a good idea when you see it? Remember those of us who work in the industry will always over analyze stuff - you gotta remove yourself from it and see it for what it really is.

Digg it...

krautland's picture
Activity Score 3216

you're wrong. it's weak on strategy (dieting will reduce waist size, not head) and should have been killed by a competent creative director. the line isn't exactly articulate either.

RM's picture
Activity Score 419

Funny that... I really thought it would reduce the size of her head! Probably not the size of yours though! Strategy is spot on... you don't know what you're talking about.

Good morning, good afternoon, good evening and goodnight

krautland's picture
Activity Score 3216

wow, little ad hominem just for good measure?
grow up.

Luis Maram's picture
Luis Maram
Activity Score 252

Come on! It's just advertising.
And this is for a funny restaurant. Target OK, communication OK. The ad works.

kareena's picture
Activity Score 39

been done many times already for weight loss centers, skim milk etc.

floydeepurple's picture
Activity Score 349

For salads that shrink your head to the size of raisins. Now available at Burger King.

If they took something that is worn on waist then it is still understandable. But crown, of all the things.

sneakyhands's picture
Activity Score 1857

guys this is spec work. they're not selling salad they're trying to get a job. it takes courage to post it here, so first off props on that. now the bad:

salad too bright.
feet/legs need work.
i don't believe that the hat fell from her head. it looks like she's dropping her thong, in which case i will check out her chicken salad.
the treatment on the copy is nice. however, i'm not sure about the copy itself, then again you're an AD so a CD will probably cut you some slack.

hope that helps. good luck.

SeanMartin's picture

I dont care that it's spec work. Or maybe I should care even more that it's spec work, because if this is the level one would get on spec, imagine what it would be like were these folks given a *real* job to do.

Face it: the concept is half-thought out and makes her look more like she's being hobbled than thin enough for the crown to have slipped past her now-tiny body. Burger King and bondage -- now there's a selling point.

whitespace's picture
Activity Score 1953

I didn't know BK did panties.

LimitedTimeOffer's picture
Activity Score 200

That was my first read too. Sorry BK, this says 'panties around the ankles' which takes me somewhere else...

stitchy's picture
Activity Score 779

nice one WHITESPACE :)
but as i know that the sauce they use makes the ASS go BOOOOM!!!
didnt u c SUPER SIZE ME!!!!

scopy8722's picture
Activity Score 6

Can't get it. Thinner head or no breast? I thought chicken worked...

mark3r's picture
Activity Score 1949

Dammit! Stop taking the AD so seriously! Its just a joke! who cares about the f**king head! It works and that's that. Yes it could've been done better... sometimes in advertising you exaggerate stuff, in this case the bitch is a broom on legs. People will get it...

BostonBob's picture
Activity Score 45

I agree, Mark, but my objection is that the concept has BEEN DONE over and over before. Not just once 40 years ago, but multiple times by many advertisers.

If nobody cares about that, then why not just pick up a CA and steal whatever you want?

Sure as shit would make my life a lot easier.


mark3r's picture
Activity Score 1949

Yeah that's true hehe

corporal_hicks's picture
Activity Score 365

Good job, made me smile.

joelapompe's picture
Activity Score 3837

I couldn't agree more with BostonBob. :-) / Facebook : Joelapompe

m í t i c o's picture
m í t i c o
Activity Score 676

Done often before

yalaurie's picture
Activity Score 121

do they still make burger king crowns? is it something you have to ask for? They used to be stacked up by the door when I was little. Haven't seen them lately.

jarhead's picture
Activity Score 2

maybe she was wearing the crown as a belt....

yalaurie's picture
Activity Score 121

or maybe she is into bondage. i can only imagine what it tying her hands together.

homutmiranda's picture
Activity Score 37

eating salad= getting thin, the idea is old, y not healthier?

savepoetry's picture
Activity Score 13

Old School Style!
I love it!

erness's picture
Activity Score 69

i get the point but is kind of confusing...

Guest's picture

this is a full rip off from ..Coke light... even using the name light... lame