Burger King: Kite Ruiner

Chocolate Souffle. It's good, so you don't have to be.
Have it your way.

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Art Director / Illustrator: Renata Giovannoni
Copywriter: Kristofer Richardson
Published: January 2009

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17 comments

postman's picture
postman
951 pencils

This is truly "damaging" for the brand. As for the line: The "so-bad-it's-funny-again"-strategy doesn't work out here.

Guest's picture
Guest

Very pretentious. It's trying to hard to be clever.

Guest's picture
Guest

LOVED IT. THAT'S WHAT I CALL IMORAL! I LIKES IMORAL! ICE CREAM NOT FOR FAGS ANYMORE! I CAN LICK IT AND FEEL LIKE A MAN NOW!

Guest's picture
Guest

"I can lick it and feel like a man now!" Ummmm interesting. Would make a nice slogan for lollipops targeted at gay men.

Guest's picture
Guest

Ha ha ha....what an idiot!

Disco Munky's picture
Disco Munky
3900 pencils

Where are you buying your ice cream? And why do you think that only gay guys are eating it?

I love ice cream. It's for winners. Maybe that's why you've not been a big fan.

Grow some "Non-idiot" glands and then come back and try again.

We'll be waiting.

"stay low, move fast"

Doin' it for the points

ibeg2differ's picture
ibeg2differ
420 pencils

He's prolly some macho redneck who lives in the homophobic bible belt.

Guest's picture
Guest

hmmm...i think i liked it.

Guest's picture
Guest

if you're gonna do it, do it. these are soft and a bit straight as far as mean goes.

Guest's picture
Guest

Where is the Joke, the Twist or whatever in the cartoon? Idea would be good if you could laugh about this evil kid.

Guest's picture
Guest

The slogan is pretty good, also the message of the ad.. but I think bullying is a serious topic at the moment in lots of schools and for lots of children... and there is no way to encourage it anymore!

manu adithya's picture
manu adithya
82 pencils

nice art work!

Whitefang's picture
Whitefang
509 pencils

bad, dated strategy, bad execution, all bad, bad bad BAD.

Guest's picture
Guest

LOVE>>>LOVE>>>>LOVE>>>LOVE IT

Guest's picture
Guest

good execution, but its giving me negative vibes for the brand......i mean bad boy is alright but why i feel as if he is really bad!

Guest's picture
Guest

Nice illustration.

Guest's picture
Guest

You're playing with fire here. But you're not doing so bravely, for a noble purpose . . . you're just clueless, and desperate to be "edgy". After bullying, what next? The logical next step is rape jokes, I guess.

You can't do anything funny with mean kids, kids crying, kids fighting, nightmares, etc. etc. . . . I don't know WTF you're thinking, but it's just pathetic.

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