Chocolate Souffle. It's good, so you don't have to be.
Have it your way.
Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Art Director / Illustrator: Renata Giovannoni
Copywriter: Kristofer Richardson
Published: January 2009
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17 Comments
This is truly "damaging" for the brand. As for the line: The "so-bad-it's-funny-again"-strategy doesn't work out here.
Very pretentious. It's trying to hard to be clever.
LOVED IT. THAT'S WHAT I CALL IMORAL! I LIKES IMORAL! ICE CREAM NOT FOR FAGS ANYMORE! I CAN LICK IT AND FEEL LIKE A MAN NOW!
"I can lick it and feel like a man now!" Ummmm interesting. Would make a nice slogan for lollipops targeted at gay men.
Ha ha ha....what an idiot!
Where are you buying your ice cream? And why do you think that only gay guys are eating it?
I love ice cream. It's for winners. Maybe that's why you've not been a big fan.
Grow some "Non-idiot" glands and then come back and try again.
We'll be waiting.
"stay low, move fast"
Doin' it for the points
He's prolly some macho redneck who lives in the homophobic bible belt.
hmmm...i think i liked it.
if you're gonna do it, do it. these are soft and a bit straight as far as mean goes.
Where is the Joke, the Twist or whatever in the cartoon? Idea would be good if you could laugh about this evil kid.
The slogan is pretty good, also the message of the ad.. but I think bullying is a serious topic at the moment in lots of schools and for lots of children... and there is no way to encourage it anymore!
nice art work!
bad, dated strategy, bad execution, all bad, bad bad BAD.
LOVE>>>LOVE>>>>LOVE>>>LOVE IT
good execution, but its giving me negative vibes for the brand......i mean bad boy is alright but why i feel as if he is really bad!
Nice illustration.
You're playing with fire here. But you're not doing so bravely, for a noble purpose . . . you're just clueless, and desperate to be "edgy". After bullying, what next? The logical next step is rape jokes, I guess.
You can't do anything funny with mean kids, kids crying, kids fighting, nightmares, etc. etc. . . . I don't know WTF you're thinking, but it's just pathetic.