Burger King: Country, 3

Come to Burger King Country.
SURGEON GENERAL'S WARNING: The smeel of Burger King french fries causes everyone around you become hungry.

Agency: .start, Germany
Creative Director: Marco Mehrwald
Copywriter: Bernd Nagenrauft
Art Director: Gesine Schmidt
Photographers: Volker Dautzenberg, Manfred Kirchmayr

10 comments

pixelbomb1's picture
pixelbomb1
2555 pencils

would be nice if he dipped the tip in ketchup.

Sincerely,
Arnold Santillan
714-206-2459

aj's picture
aj
168 pencils

then it wudnt look like a cigi!
it would end up looking like that classic burger king 'fiery fries' ad.
also, here i guess there's an allusion to the malbro man.

dont like these ads much anyways.

eslametman's picture
eslametman
74 pencils

too indirect to miss the point

kre8's picture
kre8
989 pencils

dont know how smart it is linking an already well-known brand (BK) with a cigarette brand...
might have been good 20 years ago, but today, this sort of thing would flop in most markets i suspect.
and if this campaign has been made specifically for awards...it should be working alot harder.
right now, the link between BK and the Marlboro Country is tenuous at best.

johann.s's picture
johann.s
112 pencils

and again the marlboro man ... juhu

chintan ruparel's picture
chintan ruparel
1516 pencils

i think these are pushing it 2 much, they're trying real hard! and i hate the warning thingy in the ad...its so wannabe'ish...

~ old habits die hard, older ones never do ~

Pouts's picture
Pouts
691 pencils

I remember an Ad in 2003 for Chupa chups (or something like that) lillipops, it was featuring a the famous Cowboy with a Lollipop, the head line said: Come Back to where the flavour is. In my opinion much better than this series.

Ainadaliel's picture
Ainadaliel
271 pencils

Crispin POrter + Bogusky does it better.

fotdot's picture
fotdot
673 pencils

hmmmm... the Marlboro campaign has been parodied so much. Trying to look for something in this, but I'm not quite sure about them.

snagesh75's picture
snagesh75
58 pencils

I think only hardcore smokers will feel to buy these fries....but it will end up with buying few more packets of Marlboro instead of French fries....

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