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Agency: 
Published/Aired: 
September 2008
Description: 

BK Joe. Makes mornings better.

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Art Director / Illustrator: Diya Ajit
Copywriter: Kris Richardson

Comments (6)

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Highest Rated

Mosaddaq's picture
Mosaddaq

this is what we call CREATIVE concepts!

everartz's picture
everartz
Activity Score 7609

enough with this silly campaign
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Everartz

| Everartz |

Wyvie's picture
Wyvie
Activity Score 76

I think this is the only one of the lot that actually has any sort of concept that I can understand. The first one took a long time for me to get my head around. Maybe it's because I live in a house.

I don't think the treatment suits the client (assuming that they are, indeed, the same as Hungry Jacks - but of course I could be wrong) and just looks like the designers felt like doing something hand-done.

This campaign says to me that their coffee is awful, strong, and muddy (just like the palette). I've heard Americans in general have bad taste in coffee, but this looks dirty and unappetising even so.

But hey, I'm aussie. Not the target audience.

virtualplaydoh's picture
virtualplaydoh
Activity Score 252

Like the interesting graphic visuals, but no clue what's going on in this campaign other than the fact it's for BK.

rkamalsethu's picture
rkamalsethu
Activity Score 19

good campaign

slip's picture
slip
Activity Score 919

he he

SJB

Mosaddaq's picture
Mosaddaq

this is what we call CREATIVE concepts!

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