BK Joe. Makes mornings better.
Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Art Director / Illustrator: Diya Ajit
Copywriter: Kris Richardson
Published: September 2008
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6 Comments
enough with this silly campaign
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Everartz
| Everartz |
I think this is the only one of the lot that actually has any sort of concept that I can understand. The first one took a long time for me to get my head around. Maybe it's because I live in a house.
I don't think the treatment suits the client (assuming that they are, indeed, the same as Hungry Jacks - but of course I could be wrong) and just looks like the designers felt like doing something hand-done.
This campaign says to me that their coffee is awful, strong, and muddy (just like the palette). I've heard Americans in general have bad taste in coffee, but this looks dirty and unappetising even so.
But hey, I'm aussie. Not the target audience.
Like the interesting graphic visuals, but no clue what's going on in this campaign other than the fact it's for BK.
good campaign
kamalsethu
he he
SJB
this is what we call CREATIVE concepts!