Burger King: Chucky

Open late
Now open until 4AM every night.
Burger King
Have it your way.

We were asked to communicate that Burger King stays open until the wee hours of the morning. Thomas and Kris came up with the following campaign showing the villains of the night that we know all to well, enjoying their favourite meal after a umm night out. The ads were shot in South Africa and Dubai by French photographer Ben Dauchez and retouched by Thomas himself. A job well done! The series comprises of four ads which will run in press and outdoor.

Advertising Agency: Tonic, Dubai, UAE
Creative Director: Vincent Raffray
Art Director: Thomas Derouault
Copywriter: Kris Richardson
Photographer: Ben Dauchez

March 2010


Phil Lestino's picture
Phil Lestino
1684 pencils

So it's the last place you'd wanna go to at night...

dreadboy's picture
413 pencils

well, actually, because of the have it your way text, I tend to believe they want to say it's not their fault clients stay up so late, so at least hey should be thankful for having where to get a burger. :))

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Adaddicted's picture
3435 pencils

"The ads were shot in South Africa and Dubai"
What about this one?! ; )


AssassinX's picture
1329 pencils

Hahaha I'm feeling lucky that Im not working 4 Burger King...

supersorn's picture
3 pencils

very good

MJStinson77's picture
601 pencils

While the imagery is attention-getting, it doesn't make me want to eat at Burger King.

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akanksha puri's picture
akanksha puri
19 pencils

just plain scary!!!

I wouldnt want to go to Burger King..when it has customers as these coming!!!

dont get the art too

dthlb72's picture
545 pencils

way out....

Guest's picture

oh my god its chucky the doll

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