Ay Carambug

January 2009
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Chocolate Souffle. It's good, so you don't have to be.
Have it your way.

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Art Director / Illustrator: Renata Giovannoni
Copywriter: Kristofer Richardson

Comments (10)

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Excuse me, I didn't finish my comment before I hit the button. I was going to say, this ad can prevent me from buying, because it prevents me from trying.

I had never heard of the product, and I don't go to Burger King regularly, so I never would have heard of it without an ad campaign.

I'm the kind of person these ads need to reach. Ads are not little TV shows to entertain the fans, who already like the product. They're meant to pull in people who would otherwise not even *consider* buying the product.

This ad fails, because while it *informs* me of the product, the nasty content turns me off so much that I decide I don't even want to try the product, so I return to my original state, my comfortable ignorance regarding Burger King.