Burger King: Ay Carambug

Chocolate Souffle. It's good, so you don't have to be.
Have it your way.

Advertising Agency: Tonic Communications, Dubai, UAE
Creative Director: Vincent Raffray
Art Director / Illustrator: Renata Giovannoni
Copywriter: Kristofer Richardson

January 2009


Guest's picture

sad....if this a try at being funny/clever..... this will surely work in reverse gear for the brand....it is a good idea to be funny not mean!

Conceptual-eyes's picture
1475 pencils

'It's good, so you don't have to be' is the most 'done' idea ever. The only difference is it's usually done well.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

I'm not sure if it's the most done idea ever, but this concept feels prettttttieeee familiar by now.

sneakyhands's picture
1857 pencils

they just invented bart simpson.

Guest's picture

My god...the art needs so much work I don't even bother about the bad idea

Guest's picture

I don't think this is responsible advertisement.

Guest's picture

I don't think this is responsible advertisement

Guest's picture

the souffle is great!
even this ad cant prevent me from buying!

Guest's picture

Really? 'Cause it sure can prevent me.

Guest's picture

Excuse me, I didn't finish my comment before I hit the button. I was going to say, this ad can prevent me from buying, because it prevents me from trying.

I had never heard of the product, and I don't go to Burger King regularly, so I never would have heard of it without an ad campaign.

I'm the kind of person these ads need to reach. Ads are not little TV shows to entertain the fans, who already like the product. They're meant to pull in people who would otherwise not even *consider* buying the product.

This ad fails, because while it *informs* me of the product, the nasty content turns me off so much that I decide I don't even want to try the product, so I return to my original state, my comfortable ignorance regarding Burger King.

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