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Abs

Agency: 
Published/Aired: 
April 2010
Description: 

Print advertisment created by Interone, Germany for Burger King, within the category: Food.

Listen to your gut
Taste is king

Advertising Agency: Interone, Munich, Germany
Executive Creative Directors: Marco Mehrwald, Thomas Pakull
Creative Director: Shin Oh
Art Director: Christopher Grouls
Copywriters: Christopher Grouls, Benjamin Lüttgen
Post Production: Zehentner & Partner
Account Executives: Katharina Aschauer, Tony Bergmann

Comments (25)

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Highest Rated

benicolaas's picture
benicolaas
Activity Score 2

(ad logic) I also have abs that show: they only do when I expect an attack to the stomach

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Doesn't this reminds us all Burger King makes us fat?

morse's picture
morse
Activity Score 17604

The visual is awesome but jack is right.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Lawson Hembree's picture
Lawson Hembree
Activity Score 444

The text says "Listen to your gut feeling" in German.

With that in mind the visual makes more sense, until you remember it's for a fast-food burger restaurant...

AL6352's picture
AL6352
Activity Score 66

Listen to your gut feeling
Taste is king

The visual is good, but I get the feeling that the food will make me feel very full (I do not know if this is good or bad, in the case of BK, it might be a good attribute)

ivan's picture
ivan

Thanks for the translation guys.

atb2005's picture
atb2005
Activity Score 13557

This makes zero sense to me. I doubt BK approved this.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

burgers give you ripped flabs

ace85le's picture
ace85le
Activity Score 3935

I dont think this helps sell any burger. The treatment is nice though.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

ambareesha's picture
ambareesha
Activity Score 253

agree with jackmancer.
like JustAnOpinion.

- @mbi

draganenko's picture
draganenko
Activity Score 17

this is complete nonsense, how can somebody like burger king claim this? connect with fitness?
no matter how hard the line tries ...

lessismore's picture
lessismore
Activity Score 251

i like burger king, but my belly is quite different

Billoughsby's picture
Billoughsby
Activity Score 5142

Jack nailed it: who wants an eight-pack?

That's it.

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

good work.

"If you are irritated by every rub, how will you be polished?"
— Rumi

Nike Diesel's picture
Nike Diesel
Activity Score 13630

So forced it looks ultra fake and disgusting.

Glut's picture
Glut
Activity Score 3935

so not burger ad! next

campyfan's picture
campyfan
Activity Score 3

Burger King's brand image has been one of irreverence verging on the outright stupid since the glory days of Subservient Chicken.

It's humorous to see 'hamburger abs' - the sheer nonsense of it.

They could have taken the visual in the other direction and used a fat, hairy stomach with burgers embossed on the flesh...but nobody likes a fat hairy tummy, especially one riddled with tumorous hamburgers.

And yes, the image looks fake. But, you know, it IS...

kleenex's picture
kleenex
Activity Score 46010

BARF!!!! They guy does not look real at all.

yvancg's picture
yvancg
Activity Score 222

would be much more relevant if the visual effect was from a burger seen from top rather than from the side!

Yvan C. Goudard | Brand Manager | Froggystyle
LinkedIn: http://www.linkedin.com/in/yvancgoudard | Web: http://www.froggystyle.biz

Wilford Brimley's picture
Wilford Brimley
Activity Score 32

Clever visual. It's just too bad Burger King makes fast food and is not healthy in the least.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Pure visual pun.
This idea just doesn't click.
Even from an entertaining sense.

The Jobless Writer
Will Think for Salary

AdBuzzer's picture
AdBuzzer
Activity Score 1174

It's ironic, silly and brave - all in one. But because it's Burger King - I believe it's absolutely inappropriate to advertise it thru images that imply you may be slim and healthy being a regular BK's visitor.

benicolaas's picture
benicolaas
Activity Score 2

(ad logic) I also have abs that show: they only do when I expect an attack to the stomach

imagineit's picture
imagineit
Activity Score 550

If burgers gave me ribbed abs I would eat them everyday!

imagineit's picture
imagineit
Activity Score 550

If burgers gave me ribbed abs I would eat them everyday!

MonicaFlores's picture
MonicaFlores
Activity Score 19

I thought they were selling hot dogs.

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