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Comments (33)

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Highest Rated

Byte's picture
Byte
Activity Score 327

Uf! Sucks.

Byte!

creative420's picture
creative420
Activity Score 279

WTF???

karim27sept's picture
karim27sept
Activity Score 52

i can't

Gilsem's picture
Gilsem
Activity Score 80

Bad, bad, bad...bad words!

JTW926's picture
JTW926
Activity Score 184

what does a fly have to do with getting fit?

Seixas's picture
Seixas
Activity Score 95

he will get in shape just chasing the fly

Stigset's picture
Stigset
Activity Score 1454

These are great ! completely incomprehensible because the font on the fly is way too small, but the idea is there when you read Ivans retranscription of the copy (wich nobody could see if they saw this in a magazine). Too bad a fly is such a small insect....

Have Heart's picture
Have Heart
Activity Score 922

Nice new approach. I like it!

sutho's picture
sutho
Activity Score 92

?????

Doesn't work at all.

It would only work if you changed the product and put a fly spray can in the shape of the magazine.

salamandos's picture
salamandos
Activity Score 1947

it works, i believe the "fly text" is readable in the magazine

jennywhx's picture
jennywhx
Activity Score 1142

burger flies (fries), and ketchup(blood?).
haha, funny.

http://jennywhx.blogspot.com jwhx:Visionary

addyhoch10's picture
addyhoch10
Activity Score 2592

actually the fly shaped text says "burger, fries, ketchup" and the "Eat better, slim better." line is on the mag.

i think these are too complicated.

Thiago Aranha's picture
Thiago Aranha
Activity Score 121

I think it works... altought I still thinks the type is too small, the idea is there.

ivan's picture
ivan

Yeah small on the web, but in the magazine it would be perfectly legible.

oshe's picture
oshe
Activity Score 852

recontraforced

··o.s.h.e··

klaussnow's picture
klaussnow
Activity Score 1675

oh dudes...weird

... its already been done...

mrtalented's picture
mrtalented
Activity Score 2171

using text as fly idea is just lame. changing from wall to dinner table top shot and change that fly-shaped text to smashed tiny burger with ketchep splat that looks like blood might help. just a 'tiny' bit.

salamandos's picture
salamandos
Activity Score 1947

why would someone want to smash a tiny burger?

mrtalented's picture
mrtalented
Activity Score 2171

why should someone wants to smash a fly-shaped text?

salamandos's picture
salamandos
Activity Score 1947

because people sometimes smash flies on the wall with a mag. i did not see how your idea with the tiny burger would have helped the ad..

mrtalented's picture
mrtalented
Activity Score 2171

because i don't think people smashing text on the wall will help the idea. maybe this idea should be killed like fly or maybe it simply can't be rescued.

leftfield's picture
leftfield
Activity Score 165

let's face it the idea is fucked

fersvax's picture
fersvax
Activity Score 1239

I like it. Art direction could be better.

FER.

Dick Huges's picture
Dick Huges
Activity Score 937

that is terrible

Rog's picture
Rog
Activity Score 6082

Ever get pissed off at and ad for wasting your time?
I just did.

>>>> That's not an ad. THIS is an ad.

hybrid's picture
hybrid
Activity Score 14

yawn

the_executioner's picture
the_executioner
Activity Score 93

fantastic work

brandsurgeon's picture
brandsurgeon
Activity Score 693

You should be executed for that comment.

---

Most times, worst enemies used to be best friends...

salamandos's picture
salamandos
Activity Score 1947

so should you

lorsdana's picture
lorsdana
Activity Score 81

i absolutely love it!!!!

mwikali's picture
mwikali
Activity Score 18

ok, I've officially drifted far far faaaaar away from the point of this ad...maybe I'm slow (no, htats not it..) so whats the idea? help before I find myself on the other end of the ad universe....

ivan's picture
ivan

This magazine helps you fight the enemy of a fit body. So here visually the magazine is used to kill those pesky things like burgers and fries.

mwikali's picture
mwikali
Activity Score 18

cheers ivan...I see the shore! I see the shore! :-)

Byte's picture
Byte
Activity Score 327

Uf! Sucks.

Byte!

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