June 2007
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Advertising Agency: JWT, Singapore
Executive Creative Director: Tay Guan Hin
Creative Director: Ali Shabaz
Copywriter: Joseph Cheong
Art Directors: Neo Chiew Chiew, Elisa Tan
Photographer: Teo Chai Guan, Teo Studio
Account Supervisor: Jian Yang
Advertiser's Supervisor: Karen Ong

Comments (11)

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fractalrene's picture
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Dude, some ideas come from inspiration, and that´s good, but most of them come from a line of thinking about a problem and how to solve it. In this way you develop a chain of ideas, coming from the very basic ones to the most lateral ones... but, you start with a concept, and do all your thinking on it. Take for example the grand prix winner of 003 (the ps 2 ad of the birth), that idea started with a grown up kid coming out of an egg... but, the concept was taken to the max, and it was the best ad of the world in 2003. Another one, the veterans campaign (also from TBWA Paris), it started with just four medals (in the shape of the x, square, circle and triangle) over a white background, look into what they become... See what I mean?

This is a very basic concept, well executed? ...I leave it to art directors, but it's not developed to its ultimate stage.


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