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Gorilla

Published/Aired: 
June 2011
22595
Description: 

Print advertisment created by Scholz & Friends, Germany for Bund, within the category: Public Interest, NGO.

Every 60 seconds a species dies out.
Each minute counts. Each donation helps. Bund.net

Advertising Agency: Scholz & Friends, Berlin, Germany
Chief Creative Officer: Martin Pross
Executive Creative Director: Matthias Spaetgens
Creative Directors: Florian Schwalme, Mathias Rebmann
Art Directors: Ksenia Slavcheva, René Gebhardt, Björn Kernspeckt
Account Managers: Christine Scharney, Susanne Kieck
Illustrator: Peppermill Berlin
Graphic Designer: Sebastian Frese

Comments (27)

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morse's picture
morse
Activity Score 17867

This is a fantastic campaign. Cannes Lions well deserved.

Btw, species dieing is normal. If they wanted to be correct about this message they should've said how many more species dieing in result of human activity vs normal die out rate.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MaximeGK's picture
MaximeGK
Activity Score 78

Well said. I was thinking the same thing.

cracker66's picture
cracker66
Activity Score 163

It won in the Press Illustration category. And that's how I see it too. The execution is perfect but the idea? Additionally the line does not correspond to the image. In the image You see that it is "5 before 12" for the animals. And the line says that every minute a species dies out. So two meanings mixed together.

abdeLooK's picture
abdeLooK
Activity Score 250

incredible campaign, incredible visuals !

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Holy shit - This is amazing.

Reality Check's picture
Reality Check
Activity Score 2539

It's that rare species that's equal parts innovation and familiarity, or what one might refer to as a perfectly designed and executed experiment in visual communications.

spoonyluv's picture
spoonyluv
Activity Score 128

Yes the line says every minute and as we all know, a minute begins on top. maybe they should change the clock hand with the second hand but its outstanding anyway

There was no established rolemodels in my family. My mom was selling the drugs, and my dad did the streetwalking.

pez's picture
pez
Activity Score 1804

Brilliant!

Bife's picture
Bife
Activity Score 99

simple association....

shaun1800's picture
shaun1800
Activity Score 293

It’s a very nice ad, but as the animals are being crushed between the minute and hour hands, technically it doesn't fit in with the “every 60 seconds” aspect of the line. If the seconds hand was coming through to cut the animal up then that would correct. Anyway I’m nitpicking, it’s still a great visual.

iswanda82's picture
iswanda82
Activity Score 346

shaun1800
youre ruining everything, admit it it was a good ad

iswanda82's picture
iswanda82
Activity Score 346

shaun1800
youre ruining everything, admit it it was a good ad

shaun1800's picture
shaun1800
Activity Score 293

Uh I already did..."It’s a very nice ad" "Anyway I’m nitpicking, it’s still a great visual".

MK-tessa's picture
MK-tessa
Activity Score 216

wows. So powerful. and to shaun, They most likely used the other hand due to a more powerful image. The black bar seems more horrifying/crushing, and you can see the blood upon it in a good subtle way. It was most likely a design decision. But I do agree, they shouldn't of mixed the message.

sakshi.89mahajan's picture
sakshi.89mahajan
Activity Score 88

brilliant campaign !!!

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

serious wound.
seriously treated. great idea, great execution.

stole the LION.

"If you are irritated by every rub, how will you be polished?"
— Rumi

ace85le's picture
ace85le
Activity Score 3935

This is as powerful as an ad could be!

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anti-vedel's picture
anti-vedel
Activity Score 90

Awesome prints. Great art direction!

Leynou's picture
Leynou
Activity Score 29

nice onei would love to see that campaign in France

Leynou's picture
Leynou
Activity Score 29

nice one i would love to see that campaign in France

MidasTouch's picture
MidasTouch
Activity Score 1024

Heu... I think I'm the only one but I totally don't like it.
The photoshop maybe great,
but it's a bit first idea to me.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

First idea? You've got to be kidding.

spoonyluv's picture
spoonyluv
Activity Score 128

@midas. then come up with something else, sell it to your cd, sell it to the account guy and sell it to the client

There was no established rolemodels in my family. My mom was selling the drugs, and my dad did the streetwalking.

Glut's picture
Glut
Activity Score 3935

clever, simple and great visuals

NataliaLima's picture
NataliaLima
Activity Score 1380

One lion was saved by this campaing.

Dirgha's picture
Dirgha
Activity Score 103

great work....

Hammad S's picture
Hammad S
Activity Score 484

I like the art direction but I can't read the message within the ad..

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