BUND / Friends of the Earth: Travelling Fruits, Pineapple

Travelling fruits cause pollution.
Think global. Eat local.

Advertising Agency): McCann Erickson BCA, Frankfurt, Germany
Creative Directors: Guido Faust
Art Director: Patrick Falter, Peter Finsterwalder
Copywriter: Guido Faust
Photographer: Oliver Paffrath
Other additional credits: Postproduction: Mainworks
Published: December 2008

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14 comments

Guest's picture
Guest

It works well. The integrity is acceptable and the idea is there.

Guest's picture
Guest

Strong visual. But why do the smoke look like hair?

kergu's picture
kergu
6790 pencils

is not hair..is bugs..that came when you transport fruits...that is the real problem... the PEST.

great ad!

derya's picture
derya
302 pencils

so succesfull!

Guest's picture
Guest

Pubic hair in the air, not a good look. Rethink this ad, then repost it.

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Porsches pollutes. Meille Pollutes. Braun pollutes. Agfa pollutes. Mercedes pollutes. BMW pollutes. Leave my pineapple alone! Its healthy.

TRICKY's picture
TRICKY
3950 pencils

GREAT AD

The man who stops advertising to save money is like the man who stops the clock to save time

blackstar7's picture
blackstar7
75 pencils

gd concept

corndogfuneral's picture
corndogfuneral
1053 pencils

The ol' pineapple looks like an airplane' trick. NOt bad. not great.

Guest's picture
Guest

pubes

Guest's picture
Guest

B O R I N G

Guest's picture
Guest

nice idea, nice artwork. strong visual.

Guest's picture
Guest

Very good! I like it. & take seriously.

capywriter's picture
capywriter
5511 pencils

not a big fan of the truck, it seems 'too constructed'...

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