BUND / Friends of the Earth: Travelling Fruits, Coconut
Travelling fruits cause pollution.
Think global. Eat local.
Advertising Agency): McCann Erickson BCA, Frankfurt, Germany
Creative Directors: Guido Faust
Art Director: Patrick Falter, Peter Finsterwalder
Copywriter: Guido Faust
Photographer: Oliver Paffrath
Other additional credits: Postproduction: Mainworks
Published: December 2008
21 Comments
Really cool art and a fair enough idea, but why does the copy look like a ball of pubic hair?
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brandon
www.brandonknowlden.com
lmfao
lol
I get Banana Boat, I get Pineapple Express...but What's Coconut Lorry from? And the type looks like it could read Cosmopolitan!!
Someone wanted an easy day Methinks and passed it to a yes man!! O_o
The smoke is BAD -looking...
+++
"I love some things, and don't love some other things."
hope your puns are included in "everything"
STFU
+++
"I love some things, and don't love some other things."
i think the cabin needs a bit of shadow work, it doesn't fit right.
I like the campaign, just not sure about the cause.
Eating local fruit will not lessen air pollution levels for fuck's sake.
Do they think this will happen?
Consumer sees ads, decides to never buy bananas from overseas again, eventually demand for foreign bananas drops, shopkeeper/supermarket tells supplier 'sorry, no more - your product just isn't selling', supplier loses contract, truck stops taking bananas to store, air pollution levels decrease, McCanns Germany wins award for effectiveness. Hmmmmmmm.
C'mon.
Lol! absolutely true, they can they apply the same logic for other products as well!
Eventually we are going to have to live locally to everything we interact with, the days of the 10,000 mile Caesar Salad are over.
this is a comment.
Travelling fruits cause pollution.
Think global. Eat local... " do you think eat local will cause less pollution ?"
Simple ideas are the best !
Hibon,
I fink dats wat i already saaaaaaaaaaaaaaaaaaaaid Sunday 00:22
I fink dat too...but because you have no name you are nobody;-)
Simple ideas are the best !
like lionface.
weird angle.
i like it
The man who stops advertising to save money is like the man who stops the clock to save time
It's OK except for the Pubic-type
Liked the campaign. The copy is strong. I dislike the type. It looks like trying to write a phrase using the mouse.
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