BUND / Friends of the Earth: Travelling Fruits, Coconut

Travelling fruits cause pollution.
Think global. Eat local.

Advertising Agency): McCann Erickson BCA, Frankfurt, Germany
Creative Directors: Guido Faust
Art Director: Patrick Falter, Peter Finsterwalder
Copywriter: Guido Faust
Photographer: Oliver Paffrath
Other additional credits: Postproduction: Mainworks
Published: December 2008

Related videos by Shutterstock

21 comments

bknowlden's picture
bknowlden
3647 pencils

Really cool art and a fair enough idea, but why does the copy look like a ball of pubic hair?

Guest's picture
Guest

lmfao

Guest's picture
Guest

lol

Guest's picture
Guest

I get Banana Boat, I get Pineapple Express...but What's Coconut Lorry from? And the type looks like it could read Cosmopolitan!!

Someone wanted an easy day Methinks and passed it to a yes man!! O_o

sirvan's picture
sirvan
29870 pencils

The smoke is BAD -looking...

+++

"I love some things, and don't love some other things."

pork_eater's picture
pork_eater
662 pencils

hope your puns are included in "everything"

sirvan's picture
sirvan
29870 pencils

STFU

+++

"I love some things, and don't love some other things."

Chris's picture
Chris
1987 pencils

i think the cabin needs a bit of shadow work, it doesn't fit right.

Guest's picture
Guest

I like the campaign, just not sure about the cause.

Eating local fruit will not lessen air pollution levels for fuck's sake.

Do they think this will happen?

Consumer sees ads, decides to never buy bananas from overseas again, eventually demand for foreign bananas drops, shopkeeper/supermarket tells supplier 'sorry, no more - your product just isn't selling', supplier loses contract, truck stops taking bananas to store, air pollution levels decrease, McCanns Germany wins award for effectiveness. Hmmmmmmm.

C'mon.

Guest's picture
Guest

Lol! absolutely true, they can they apply the same logic for other products as well!

Guest's picture
Guest

Eventually we are going to have to live locally to everything we interact with, the days of the 10,000 mile Caesar Salad are over.

Guest's picture
Guest

this is a comment.

Hibon's picture
Hibon
3731 pencils

Travelling fruits cause pollution.
Think global. Eat local... " do you think eat local will cause less pollution ?"

Simple ideas are the best !

Guest's picture
Guest

Hibon,

I fink dats wat i already saaaaaaaaaaaaaaaaaaaaid Sunday 00:22

Hibon's picture
Hibon
3731 pencils

I fink dat too...but because you have no name you are nobody;-)

Simple ideas are the best !

Guest's picture
Guest

like lionface.

eldeadevis's picture
eldeadevis
306 pencils

weird angle.

TRICKY's picture
TRICKY
3950 pencils

i like it

The man who stops advertising to save money is like the man who stops the clock to save time

corndogfuneral's picture
corndogfuneral
1053 pencils

It's OK except for the Pubic-type

theanc's picture
theanc
2778 pencils

Liked the campaign. The copy is strong. I dislike the type. It looks like trying to write a phrase using the mouse.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Guest's picture
Guest

This campaign is S H I T .

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments