BUND / Friends of the Earth: Travelling Fruits, Banana
Travelling fruits cause pollution.
Think global. Eat local.
Advertising Agency): McCann Erickson BCA, Frankfurt, Germany
Creative Directors: Guido Faust
Art Director: Patrick Falter, Peter Finsterwalder
Copywriter: Guido Faust
Photographer: Oliver Paffrath
Other additional credits: Postproduction: Mainworks
Published: December 2008
25 Comments
This ad drives me head over heels, and let me tell ya: I love how it feels.
Stop commenting on your own work.
Stop giving dumb comments!
Traveling fruits? Priscilla, Queen of the desert? The plural of fruit is fruit.
Por que del pelo púbico?
looks like pubic hair.
I agree. But what does pubic hair have to do with fruits?
what fruits do they grow in Germany? they need to export them or the whole country will get scurvy.
we have really tasty fruits here in germany:
kartoffel (potato), gurke (cucumber) and schnitzel (pork)
Oh those are fruits? I hope Germany gets all their vitamins from those fruits you mentioned.
que sera sera
LIKE IT :)
Great art work
I like the campaign, just not sure about the cause.
Eating local fruit will not lessen air pollution levels for fuck's sake.
Do they think this will happen?
Consumer sees ads, decides to never buy bananas from overseas again, eventually demand for foreign bananas drops, shopkeeper/supermarket tells supplier 'sorry, no more - your product just isn't selling', supplier loses contract, truck stops taking bananas to store, air pollution levels decrease, McCanns Germany wins award for effectiveness. Hmmmmmmm.
C'mon.
ok lets eat local fruits: potatoes and kraut...
Amazing But WHY YOU DID THE SMOKE LIKE THIS
you did the ad Ugly by doing the smoke like this
why don't you keep it real with simple Header to make it more Corporate or professional
BAAD BAAD and i am SAD For This
Cant agree with the concept. but respect the execution!
how about exporting automobiles, chemicals and industrial goods? how can you export them to peripheral countries if you don't buy agricultural goods from them?
complete flop.
Oh yeah, let us sell the world high-tech stuff. Let the poor fuckers from third world countries eat dust.
~~this paranoid survived!~~
nice ad. so cool. Trihan
Nah.
you forgot one!!! the train version
The man who stops advertising to save money is like the man who stops the clock to save time
Best of the bunch. No pun intended. but the Art direction could have been handled a little better. Specifically the photoshopping of the banana.
Great ad campaign
http://www.truactionflix.com
the picture has been done well, but I don't like the idea! In instance, if I'd like to buy bananas, if I'd need them (or any other import products) I'll do it & I won't think that they're cause of pollution!
Quite like it, but I don't see why to use pubic hair handwriting...
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