BUND / Friends of the Earth: Travelling Fruits, Banana

Travelling fruits cause pollution.
Think global. Eat local.

Advertising Agency): McCann Erickson BCA, Frankfurt, Germany
Creative Directors: Guido Faust
Art Director: Patrick Falter, Peter Finsterwalder
Copywriter: Guido Faust
Photographer: Oliver Paffrath
Other additional credits: Postproduction: Mainworks
Published: December 2008

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25 comments

Guest's picture
Guest

This ad drives me head over heels, and let me tell ya: I love how it feels.

Guest's picture
Guest

Stop commenting on your own work.

Guest's picture
Guest

Stop giving dumb comments!

Guest's picture
Guest

Traveling fruits? Priscilla, Queen of the desert? The plural of fruit is fruit.

Guest's picture
Guest

Por que del pelo púbico?

Guest's picture
Guest

looks like pubic hair.

Guest's picture
Guest

I agree. But what does pubic hair have to do with fruits?

Chris's picture
Chris
1987 pencils

what fruits do they grow in Germany? they need to export them or the whole country will get scurvy.

dsklan's picture
dsklan
1927 pencils

we have really tasty fruits here in germany:
kartoffel (potato), gurke (cucumber) and schnitzel (pork)

samwanzer28's picture
samwanzer28
313 pencils

Oh those are fruits? I hope Germany gets all their vitamins from those fruits you mentioned.

Guest's picture
Guest

LIKE IT :)

Great art work

Guest's picture
Guest

I like the campaign, just not sure about the cause.

Eating local fruit will not lessen air pollution levels for fuck's sake.

Do they think this will happen?

Consumer sees ads, decides to never buy bananas from overseas again, eventually demand for foreign bananas drops, shopkeeper/supermarket tells supplier 'sorry, no more - your product just isn't selling', supplier loses contract, truck stops taking bananas to store, air pollution levels decrease, McCanns Germany wins award for effectiveness. Hmmmmmmm.

C'mon.

Guest's picture
Guest

ok lets eat local fruits: potatoes and kraut...

Rami Qaddoumi's picture
Rami Qaddoumi
214 pencils

Amazing But WHY YOU DID THE SMOKE LIKE THIS
you did the ad Ugly by doing the smoke like this
why don't you keep it real with simple Header to make it more Corporate or professional
BAAD BAAD and i am SAD For This

Guest's picture
Guest

Cant agree with the concept. but respect the execution!

chinaski's picture
chinaski
946 pencils

how about exporting automobiles, chemicals and industrial goods? how can you export them to peripheral countries if you don't buy agricultural goods from them?

Guest's picture
Guest

complete flop.

tantrik_indian's picture
tantrik_indian
953 pencils

Oh yeah, let us sell the world high-tech stuff. Let the poor fuckers from third world countries eat dust.

~~this paranoid survived!~~

Guest's picture
Guest

nice ad. so cool. Trihan

Tonits's picture
Tonits
349 pencils

Nah.

TRICKY's picture
TRICKY
3921 pencils

you forgot one!!! the train version

The man who stops advertising to save money is like the man who stops the clock to save time

corndogfuneral's picture
corndogfuneral
1053 pencils

Best of the bunch. No pun intended. but the Art direction could have been handled a little better. Specifically the photoshopping of the banana.

Blair Semenoff's picture
Blair Semenoff
651 pencils

Great ad campaign

Guest's picture
Guest

the picture has been done well, but I don't like the idea! In instance, if I'd like to buy bananas, if I'd need them (or any other import products) I'll do it & I won't think that they're cause of pollution!

capywriter's picture
capywriter
5511 pencils

Quite like it, but I don't see why to use pubic hair handwriting...

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