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Published/Aired: 
June 2013
Description: 

You don't need them, they need you.
The combined profits of the six biggest tobacco companies for 2010 is 35 billion dollars. This equals the profits of Coca-Cola, Microsoft and McDonald's for the same year.
Tobacco companies produce so many cigarettes that every living person on the planet has 1000 cigarettes a year at their disposal. This is why they need every man, woman and child on Earth.

Advertising Agency: the Smarts, Sofia, Bulgaria
Creative Directors: Martin Markov, Radoslav Bimbalov
Art Director / Photographer: Martin Markov
Copywriters: Radoslav Bimbalov, Borislav Kandov

Comments (5)

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Highest Rated

eins-eins-null's picture
eins-eins-null
Activity Score 892

fresh idea and good text for that. art is also nice, but doesn't fit. and NEVER do a campaign by just changing the motif's color.

kleenex's picture
kleenex
Activity Score 43371

I like the look of the ads.

certaintly's picture
certaintly
Activity Score 3994

i like the concept but not the execution (although it is indeed a nice AD.. i dont think it relays well what they want to say..it's just a random visual)

i feel like the visual could work on its own to say something else, for some other idea

salil.sharma's picture
salil.sharma
Activity Score 2428

lovely concept for No Smoking I like the Art Direction & Execution

Designer Don't Do Different Things
They Do Things Differently

jackblack's picture
jackblack
Activity Score 2350

This is trying too hard to be something that it's not - great.

eins-eins-null's picture
eins-eins-null
Activity Score 892

fresh idea and good text for that. art is also nice, but doesn't fit. and NEVER do a campaign by just changing the motif's color.

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