June 2013
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Also From This Campaign (2 items)


You don't need them, they need you.
The combined profits of the six biggest tobacco companies for 2010 is 35 billion dollars. This equals the profits of Coca-Cola, Microsoft and McDonald's for the same year.
Tobacco companies produce so many cigarettes that every living person on the planet has 1000 cigarettes a year at their disposal. This is why they need every man, woman and child on Earth.

Advertising Agency: the Smarts, Sofia, Bulgaria
Creative Directors: Martin Markov, Radoslav Bimbalov
Art Director / Photographer: Martin Markov
Copywriters: Radoslav Bimbalov, Borislav Kandov

Comments (5)

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Highest Rated

eins-eins-null's picture
892 Activity Scores

fresh idea and good text for that. art is also nice, but doesn't fit. and NEVER do a campaign by just changing the motif's color.