Buko Cream Cheese: Morning Hair, 4

No one has seen more morning hair than Buko.
Buko. Part of the breakfast table for the past 76 years.

Advertising Agency: Ogilvy & Mather, Copenhagen, Denmark
Art Director: Claus Collstrup
Copywriter: Christina Hjorth
Photographer: Patricia Oczki
Graphic Designer: Claus Collstrup

7 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Ah yeah I saw this on some other blog. Really like the idea hehe. Copy is hard to read though and I can understand some remarks about the art direction.

desailly's picture
desailly
470 pencils

It's interesting, although it might make a smidge more sense if the women weren't so flawlessly made up.

Bed hair, but an hour and a half with the foundation and eyeliner...

Roger Keynes's picture
Roger Keynes
5498 pencils

Yeah, nice angle for a brekky brand.
Tad clunky on the Art Direction, but the idea's there.

Will Think for Salary

Anonymous Author's picture
Anonymous Author
1541 pencils

There's something about Buko.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

shahidali's picture
shahidali
4063 pencils

nice art direction. the idea to make a connection between seeing morning hair for 76 years and a cheese seems to be a bit forced.

shahid

Billoughsby's picture
Billoughsby
5091 pencils

hair and cream cheese... you're right. It's actually disgusting. Throw the whole tub out.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

helvet.lang's picture
helvet.lang
62 pencils

cool, emotional, unintended. Gooood.

the ad which wasn't there

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