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Giraffe

Agency Network: 
Published/Aired: 
August 2013
Description: 

Print advertisment created by Porta, Chile for Buin Zoo, within the category: Recreation, Leisure.

Welcome rhinos.
Arriving in october.

Advertising Agency: Porta, Santiago, Chile
Chief Creative Officer: Kiko Carcavilla
Creative Directors: Mariano Pérez, Gonzalo Baeza
Copywriter: Hernán Ramos
Art Directors: Manuel Manquepi, Sebastián Campos, Francisco Pérez
Account Supervisors: Daniela Ortiz, Valeria Haddad
Retoucher: Gorila Estudio

Comments (7)

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certaintly's picture
certaintly
Activity Score 3994

mmmm, why a birthday hat?

certaintly's picture
certaintly
Activity Score 3994

oh, a party hat. ok, this works.
cute solve

kleenex's picture
kleenex
Activity Score 49064

cute works for me.

RGDJR's picture
RGDJR
Activity Score 6

Nicely done.

pierrelastname's picture
pierrelastname
Activity Score 2869

first idea...

Alexis-Chellito's picture
Alexis-Chellito
Activity Score 111

Not a very good execution. The idea is they're wearing their hats to simulate a rhoceros's horn... I imagine it would take a while for the average viewer to get it too. Going for an animal portrait photo makes it look obvious that it's amateur photoshop. Should have gone more 'bold' with this, especially with the banner.

new_Ogilvy's picture
new_Ogilvy
Activity Score 112

In a perfect world, this would be the kind of creative we would do all the time. An ad for something like that. I think its great.

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