Buin Zoo: Giraffe

Welcome rhinos.
Arriving in october.

Advertising Agency: Porta, Santiago, Chile
Chief Creative Officer: Kiko Carcavilla
Creative Directors: Mariano Pérez, Gonzalo Baeza
Copywriter: Hernán Ramos
Art Directors: Manuel Manquepi, Sebastián Campos, Francisco Pérez
Account Supervisors: Daniela Ortiz, Valeria Haddad
Retoucher: Gorila Estudio

7 comments

certaintly's picture
certaintly
4056 pencils

mmmm, why a birthday hat?

certaintly's picture
certaintly
4056 pencils

oh, a party hat. ok, this works.
cute solve

kleenex's picture
kleenex
32418 pencils

cute works for me.

RGDJR's picture
RGDJR
6 pencils

Nicely done.

pierrelastname's picture
pierrelastname
2869 pencils

first idea...

Alexis-Chellito's picture
Alexis-Chellito
111 pencils

Not a very good execution. The idea is they're wearing their hats to simulate a rhoceros's horn... I imagine it would take a while for the average viewer to get it too. Going for an animal portrait photo makes it look obvious that it's amateur photoshop. Should have gone more 'bold' with this, especially with the banner.

new_Ogilvy's picture
new_Ogilvy
112 pencils

In a perfect world, this would be the kind of creative we would do all the time. An ad for something like that. I think its great.

Log in or register to post comments