Bugles: Plastic

Bugles is a quirky, odd shaped snack from General Mills that’s been around since 1966. The objective of this campaign is to revitalize this nostalgic brand and make it fun and top of mind again. After all, who doesn’t remember playing with Bugles as a kid. Playing off this insight, the concept from Cossette Toronto was to advertise Bugles as a game, rather than a snack. And so it was born – The Game That You Can Eat!

Advertising Agency: Cossette, Toronto, Canada
Creative Director: Daniel Vendramin
Copywriter: Anthony Atkinson
Art Directors: Greg Kouts, Daniel Vendramin
Account Team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs
Agency Producer: Sarah Moen

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4 comments

1495 pencils

bate_palmasTuesday, February 12, 2013 - 08:14

not a bad idea. horrible font. uninspired copy

15726 pencils

kleenexTuesday, February 12, 2013 - 13:00

I like it.

1848 pencils

mark3rTuesday, February 12, 2013 - 14:51

This one makes a little more sense. Execution is very soft.

:::MARK3R:::

65 pencils

leugangenWednesday, February 13, 2013 - 09:51

The insight is ok, but execution is not. And this is the best of the three.

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