Bugles: Plastic

Bugles is a quirky, odd shaped snack from General Mills that’s been around since 1966. The objective of this campaign is to revitalize this nostalgic brand and make it fun and top of mind again. After all, who doesn’t remember playing with Bugles as a kid. Playing off this insight, the concept from Cossette Toronto was to advertise Bugles as a game, rather than a snack. And so it was born – The Game That You Can Eat!

Advertising Agency: Cossette, Toronto, Canada
Creative Director: Daniel Vendramin
Copywriter: Anthony Atkinson
Art Directors: Greg Kouts, Daniel Vendramin
Account Team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs
Agency Producer: Sarah Moen

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4 comments

bate_palmas's picture
bate_palmas
1479 pencils

not a bad idea. horrible font. uninspired copy

kleenex's picture
kleenex
28787 pencils

I like it.

mark3r's picture
mark3r
1940 pencils

This one makes a little more sense. Execution is very soft.

:::MARK3R:::

leugangen's picture
leugangen
65 pencils

The insight is ok, but execution is not. And this is the best of the three.

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