Bugles: Hours

Bugles is a quirky, odd shaped snack from General Mills that’s been around since 1966. The objective of this campaign is to revitalize this nostalgic brand and make it fun and top of mind again. After all, who doesn’t remember playing with Bugles as a kid. Playing off this insight, the concept from Cossette Toronto was to advertise Bugles as a game, rather than a snack. And so it was born – The Game That You Can Eat!

Advertising Agency: Cossette, Toronto, Canada
Creative Director: Daniel Vendramin
Copywriter: Anthony Atkinson
Art Directors: Greg Kouts, Daniel Vendramin
Account Team: Jason Melhuish, Erin O’Connor, Janis Lindenbergs
Agency Producer: Sarah Moen

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2 comments

mark3r's picture
mark3r
1940 pencils

Is this ad supposed to make me hate bugles?

:::MARK3R:::

leugangen's picture
leugangen
65 pencils

I'm conflicted - the ad is bad, but I used to be really good friends with the guy in the ad.

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