Bugles is a quirky, odd shaped snack from General Mills that’s been around since 1966. The objective of this campaign is to revitalize this nostalgic brand and make it fun and top of mind again. After all, who doesn’t remember playing with Bugles as a kid. Playing off this insight, the concept from Cossette Toronto was to advertise Bugles as a game, rather than a snack. And so it was born – The Game That You Can Eat!
Clio Site Relaunch
Welcome to the New Clios.com: Celebrating Creativity 365 Days a YearRead More
The Most Awarded Silver and Bronze Clio Winners 2016Read More
2016 Innovation Gold Clio Winners
5 Campaigns Pushing the Boundaries of InnovationRead More
What Clio 2016’s Winning Work Says About the Future of AdvertisingRead More