Buffalo Wild Wings restaurant: Devil

Margarita Mayhem.
Five flavors. Frozen or on-the-rocks.
Be warned, they bite.

Advertising Agency: 22 Squared, USA
Creative Director: Tom McMahon
Art Director: Danny Corrales
Copywriter: Paul Korel
Photographer: Minds Eye Atlanta
Published: February 2008

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8 comments

Jovana's picture
Jovana
30 pencils

nice artdirector, only that.

adrianapr's picture
adrianapr
1238 pencils

this one is the best, but just cute.

MJ05's picture
MJ05
88 pencils

MJ

MJ05's picture
MJ05
88 pencils

I'M AGREE... VERY NICE ARTDIRECTOR, BUT THE COPY.....WHAAAAAT A SHAAAAAMEEEEE!!!

MJ

chikirom's picture
chikirom
133 pencils

GREAT ARTDIRECTION.

speed's picture
speed
83 pencils

These make me want to order a margarita, so has it not done its job? The copy really doesn't matter and could have simply stated the hero flavor. Appetite appeal and attitude are everything.

I'm assuming these are menu or table-top restaurant promos? Why else would there be absolutely nothing to do with Buffalo Wild Wings branding?

Now, bring me some salt. These are delish.

Charlie Pratt's picture
Charlie Pratt
427 pencils

I disagree with mariajose05.. The copy isn't horrible. It's good. But it's not the focal point of the ad anyway. Great visuals. Wild Wings does decent in-store promos. When you're thirsty for a margarita, it's rarely the copy that sells you.

http://www.charlieprattdesign.com

BWLD's picture
BWLD
2 pencils

I'll agree that Buffalo Wild Wing's visuals are great, and their advertisement and promos back that up. It looks like they're going to be facing pressure from steep increases in meat and commodities prices, however.

http://www.informedinvestments.com/bwld-buffalo-wild-wings

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